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Latest / The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series

Why Your Old Sales Strategy Might Not Be Working

We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs.

But the economy is cyclical, and there comes a time when the bull market slows down. In the last few years, we’ve seen that lots of businesses had to adapt or get shut down during the pandemic lockdowns. We’re watching inflation cause expenses to skyrocket…

The skinny

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