When Life Interrupts Your Marketing Plans

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs · Feb 26, 2026 · 42m

Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year?

In 2025, I went from working 25 hours a week to about five. My parents needed more care than they could safely manage at home. My mom moved into memory care. There were hospital stays, doctor visits, Social Security calls, house sales — and ultimately, her passing in December. It was, without question, the hardest year of my life.

And yet, my business stayed intact. We kept our clients. We kept our revenue. I…