The 4 Biggest Mistakes Keeping Your Growth Unpredictable

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs · Feb 17, 2026 · 31m

Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from?

Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card.

If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specific patterns she sees when she pops the hood on a client's business during a strategy review — and why so many smart, hardworking entrepreneurs are stuck in feast-or-famine despite doing more marketing than they probably need to.

The…