Shows / WĀ-HINE
WĀ-HINE
Kia ora and welcome to WĀ-HINE, a podcast celebrating wāhine in business who are carving their own path with intention, courage, and vision. This is a space for honest kōrero about building a business that reflects your identity, your values, and the legacy you’re creating. I’m your host, Sandra Julian, business coach, mentor, and wāhine Māori. In each episode, I sit down with wāhine entrepreneurs and leaders to explore the real stories behind their success - the lived experiences, cultural…
Episodes
WĀ-HINELynda's Favourite Podcast Episode for Service Business | Ep 104
Instead of Sandra introducing this week’s episode, you have myself on the mic and I’m talking about my favourite episode of Business Your Way. But before I get…
WĀ-HINEA Growth Mindset is the Magic Ingredient for Business Success | Ep 103
WHAT IS THE #1 FACTOR IN BUSINESS SUCCESS? ❌ It’s not the products you offer ❌ It’s not the marketing ❌ It’s not the investments ❌ It’s not the hours you work…
WĀ-HINEIs Running a Small Business Worth It? | Ep 102
It’s the number one question on your mind if the talks with my BYW clients are anything to go by. Of course, in all honesty, the answer is up to you. To me, it…
WĀ-HINEInvesting in Your Business is Non-Negotiable | Ep 101
Investing in your business can be a scary affair! BUT, I would argue that taking the leap in business investments is non-negotiable. Call it essential. And the…
WĀ-HINE100 Episodes of The Business Your Way Podcast! | Ep 100
WE’VE REACHED EPISODE 100 ON THE BUSINESS YOUR WAY PODCAST, which of course is reason to celebrate! I thought long and hard about how that celebration should…
WĀ-HINEThe (Underestimated) Power of Consistency in Business | Ep 99
Confession time! "Consistency Creates Efficiency" is one of the mantras that guided me towards the successful business I lead today. In my personal experience…
WĀ-HINEHow to Articulate Your Company Core Values? | Ep 98
Company core values are non-negotiable. A MUST-HAVE. And a couple of nice sounding words featuring in your business plan won’t do! That’s because company core…
WĀ-HINEHow to Price Your Services Just Right? | Ep 97
Most new service providers set the prices of their services based on ... ✔️ the minimum viable product ✔️ the competition In layman’s terms, they basically…
WĀ-HINEWhy I Push For Authenticity in Business | Ep 96
Compared to a few decades ago, consumer trust is low. Very low. Customer loyalty is equally up for grabs. 😭 For businesses (like YOU!) who genuinely want to…
WĀ-HINEUnique (But Important) Tips to Increase Your Sales | Ep 95
In the highly competitive landscape of service-based businesses, it's crucial to have a steady stream of meaningful sales conversations. Mastering the art of…
WĀ-HINETips for Building a Reputation in Business | Ep 94
It’s hard to overestimate the importance of building a reputation in business. Whether it’s a bunch of 5 star reviews on Google, or the hallway chat that…
WĀ-HINEWork-Life Balance for Entrepreneurs: YES, YOU CAN! | Ep 93
At some stage, EVERY entrepreneur will find themselves at a crossroad where they are no longer okay with sacrificing... lifestyle family time mental health…
WĀ-HINE3 Big Benefits of Specialisation in Business | Ep 92
The idea that offering a wide range of services will make your business more appealing to potential clients is a common misconception. When in fact ... the…
WĀ-HINEHow To Set The Right Price? | Ep 91
HOW DO YOU GET YOUR PRICING STRATEGY RIGHT? If you expect me to tell you I have the magical formula . . . you‘re wrong! BUT, I CAN GIVE YOU A ROADMAP TO FIGURE…
WĀ-HINEWhat I Learned About Being a Mum in Business | Ep 90
On today's podcast, I’m not the one to ask the questions. I’m the one to answer them! I speak to Rachel Reiter on her Brand Lover podcast. Apart from podcast…
WĀ-HINEBrutally Honest Advice for Going From Doer to Manager | Ep 89
Going from doer to manager in your agency is not something you want to take lightly. As a matter of fact, it’s a big deal and something you better prepare for…
WĀ-HINEWhy a Service Business Needs a Sales Funnel . . . Badly! | Ep 88
Why does your service business need a sales funnel, when the leads flow in through word of mouth anyway? 🧐 Many would argue... you don’t. And I used to be in…
WĀ-HINEHow Not to Dread the Discovery Call? | Ep 87
We’ve done a good amount of covering on the topic of proposal writing. But what about its prequel THE DREADED DISCOVERY CALL??? 😳 Unlike most people, I DON’T…
WĀ-HINESocial Media for Service Providers: the Ins and Outs | Ep 86
Social media for service providers comes with its own challenges. But if you are a non-digital native like me, it becomes extra intimidating. 🤔 Where do you…
WĀ-HINESelling a Service-Based Business is Possible! | Ep 85
It may seem strange to talk about selling a service-based business as a business coach, but Sarah Davies from Sweet Spot Business Coaching points out it’s one…
WĀ-HINEBusiness Proposals That Grow Your Business | Ep 84
ARE YOU PROPOSAL HUNTING? In case you’re confused, I’m not asking if you’re trying to get somebody to go on one knee. Rather, I’m wondering if you’re…
WĀ-HINEThis Winning Proposal Structure Hits Big | Ep 83
A GOOD PROPOSAL IS NOT A QUOTE! That’s important, because if you have been sending out quotes, rather than proposals, you’re going to win (or lose) business on…
WĀ-HINE3 Proposal Writing Myths (and What to Do Instead) | Ep 82
PROPOSALS ARE MIGHTY IMPORTANT! From one small service provider to another . . . What can you do to increase your proposal success rate? How can you play to…
WĀ-HINEMy Small Business Leadership Pep-Talk | Ep 81
CALLING ALL SMALL BUSINESS OWNERS . . . As a small business owner, there’s a good chance putting on your leadership boots is NOT part of our natural skill set…
WĀ-HINEThe (Crucial) Role of People in Business Systems | Ep 80
IT’S HARD TO OVERESTIMATE THE ROLE OF PEOPLE IN BUSINESS SYSTEMS. Undeniably, tools and processes are core components (we spoke about that in part 1 and 2 of…
WĀ-HINEProven Tips for Effective Business Processes | Ep 79
EFFECTIVE BUSINESS PROCESSES CAN MAKE YOUR SERVICE-BASED BUSINESS GO POW! When you hone in on them in conjunction with your business tools and your team, they…
WĀ-HINE8 Essential Tools for Every Small Business | Ep 78
Much of my conversation with you about growing your business boils down to 3 things: Finding the best systems and tools appropriate for a small business…
WĀ-HINECan I Afford to Hire an Employee? | Ep 77
Can I afford to hire an employee? It’s a question I received from a podcast listener. The answer is not always straightforward. So, I’m sharing a 3 step…
WĀ-HINEContinuity Plan for Small Business: Crash or Soar | Ep 76
Today on the podcast, I talk with Julee Yokoyama. Julee helps people with their CYA plan. That’s short for Cover Your Ass. 😂 Because when sh*t hits the fan and…
WĀ-HINEA Guide to Effective Task Management and Increased Productivity | Ep 75
Are you feeling like you are running close to the wire with important deadlines, doing all the easy tasks first and procrastinating on those “feel too hard”…
WĀ-HINEHow to Create and Implement a Winning Annual Plan | Ep 74
It’s a fresh, new year and you know you need a plan for your business to achieve those goals that you want for yourself and your business. BUT it’s in the too…
WĀ-HINEFailure is a Valuable Learning Opportunity! | Ep 73
FAILURE IS A VALUABLE LEARNING OPPORTUNITY! You might not feel so at the time BUT Reframing and viewing failure as a learning opportunity can lead to growth…
WĀ-HINEHow to Use a Word of the Year to Stay Focused and On Track | Ep 72
SELF-DEVELOPMENT IS KEY TO UNLOCKING YOUR POTENTIAL. And who doesn't want to be THE BEST THAT WE CAN BE in our personal and business lives? Choosing a word or…
WĀ-HINEThe Best Way to Predict the Future is to Create It | Ep 71
Creating your future business by design rather than default? IT'S ENTIRELY POSSIBLE! Because the best way to predict the future is for us to create it. And we…
WĀ-HINEPeople Lose Their Way When They Lose Their WHY | Ep 70
When I'm working with a client, one of the first things I always ask is what they want their business to give to them? It’s THAT important! Do you know? WHY…
WĀ-HINEClaim Your Calendar Before Anyone Else Does | Ep 69
CALENDARS You’ve got to love them ... or hate them. Love them, because... can you even imagine running a business without them? And hate them... BECAUSE IT’S…
WĀ-HINEYour Beliefs Shape Your Reality | Ep 68
OUR BELIEFS SHAPE OUR REALITY. Take a moment to let that sink in, because this is important. See... we may be setting goals all we want, but if we have this…
WĀ-HINETo Accomplish Your Goals We Must Distill Our Dreams Into Daily Actions | Ep 67
Michael Hyatt nails it when he says: “To accomplish our goals, we must distil our dreams into daily actions.” But that is easier said than done. When we live…
WĀ-HINEA Goal is Not About What You Accomplish, It's About Who You Become | Ep 66
WHAT GOT YOU HERE IS NOT GOING TO GET YOU THERE. Huh? As we embark on a new year full of promise, we like to dream about big lofty goals for our business. But…
WĀ-HINEWhat is Your Focus Area for Improvement for 2023? | Ep 65
THERE’S SOMETHING ABOUT THE END OF A YEAR... AND THE START OF A NEW ONE. For me, it’s a natural point in time to draft up a plan for 2023. WHAT WILL MY KEY…
WĀ-HINEClient Offboarding: Parting On A High | Ep 64
ARE YOU MISSING OPPORTUNITIES BY IGNORING CLIENT OFFBOARDING? I say you probably are. 😭 See, when the project is done, we’re eager to move on to the next big…
WĀ-HINEEp 63 - Client Onboarding Done Right
Why bother with client onboarding, you ask? Here’s some advice from an agency owner who’s done the miles: CLIENT ONBOARDING IS A MAKE-IT-OR-BREAK-IT MOMENT…
WĀ-HINEEp 62 - Tips For Creating Systems and Processes in Your Agency
ARE YOU THAT PERSON WHO FINDS SYSTEMS AND PROCESSES BORING? OR RESTRICTIVE? While, of course, everybody is free to do what floats their boat, I’m also here to…
WĀ-HINEEp 61 - Why You Should Embrace Simplicity in Your Business
When scaling your done-for-you service based business is on your mind, your attention should go to the systems instead of stubbornly sticking with the hustling…
WĀ-HINEEp 60 - 2 Business Strategies During a Recession That Make All The Difference
Are we in a recession yet? It seems to be the question on most business guru’s mind. Me... I am more concerned about the survive or thrive. Because how you…
WĀ-HINEEp 59 - How to Nail the Email Marketing Strategy for your Agency?
IN THE WORLD OF EMAIL MARKETING, NOT ALL EMAILS ARE CREATED THE SAME! See... if your idea of email marketing translates to a monthly newsletter, you have some…
WĀ-HINEEp 58 - How to Know When to Grow the Team?
“Don’t hire when you’re desperate.” “Hire before you’re ready. “There is no lack of advice and opinions when it comes to the right time to add to the team when…
WĀ-HINEEp 57 - Clients Missing Deadlines . . . Again!?
It’s happened AGAIN... the client missed a deadline! Maybe it’s the review of some work you have done. Maybe it’s content or key information your agency needs…
WĀ-HINEEp 56 - How to Manage Relationships With Clients Through Growth
There are no lack of big scary moments in the journey of a service-based business owner. But morphing your business from being a sole trader into an agency can…
WĀ-HINEEp 55 - 4 Tips for Scaling Up Your Business Without Growing Pain
You know what? DEDICATION. ORGANISATION. FOCUS. MINDSET. The fundamentals work! That’s why you need to go back to the basics when you want to grow your…
WĀ-HINEEp 54 - Is Scaling a Service Based Business Even Possible?
We have an important question to answer. CAN YOU REALLY SCALE A SERVICE-BASED BUSINESS? I need to ask, because there seems to be a consistent road block almost…
WĀ-HINEEp 53 - You Can Use a Personality Quiz to Attract New Clients!
Everybody loves a good quiz, right? 🤔 I mean, women's magazines figured this out a long time ago. Honestly, I challenge the person who hasn’t been drawn in to…
WĀ-HINEEp 52 - Celebrating 1 Year of Podcasting
AND JUST LIKE THAT WE’RE AT 52 EPISODES! One for each week of the year. It’s quite something when you think about it. There are 2 things about the year of…
WĀ-HINEEp 51 - How to Grow Your Small Business With Marketing . . . Realistically
Marketing can be intimidating, confusing, and time-consuming. BUT IT DOESN’T NEED TO BE. When I speak with Sunny Logsdon, veteran content marketer with a weak…
WĀ-HINEEp 50: How to Play to Your Strengths in Business?
It makes sense to build a business that makes the most of your skills and talents. After all, that’s when you’ll be at your best. But as I found out myself…
WĀ-HINEEp 49 - It's Team Power, Baby!
Having staff is not always easy. Technology is: It works, or it doesn’t. People, on the other hand... Yet, Justine Parsons from Your Virtual Assistant calls…
WĀ-HINEEp 48 - The Storms of Life: Why Mindset Matters
Usually my life is pretty calm and organised. Recently, out of nowhere, ... it wasn’t AT ALL! TEARS, NETFLIX, COMFORT FOOD! Life sometimes takes a good laugh…
WĀ-HINEEp 47 - Where Do Small Business Owners Go For Advice?
You scratch my back, and I’ll scratch yours. It’s how I would sum up some of the potential answers to a burning need all business owners share. WHERE DO YOU GO…
WĀ-HINEEp 46 - The Art of Storytelling in Business
Ghostwriting? Nailing your founder’s story in one or two sentences in such a way that people get who you are and can’t wait to work with you? Leveraging story…
WĀ-HINEEp 45 - How To Attract Your Ideal Client?
4 STEPS That’s all it takes to bring in your ideal client. One who appreciates you, pays you fairly, lets you get on with the job, AND returns for more. SIGH!…