This Winning Proposal Structure Hits Big | Ep 83
A GOOD PROPOSAL IS NOT A QUOTE!
That’s important, because if you have been sending out quotes, rather than proposals, you’re going to win (or lose) business on price, not value.
Because... you’re not letting your potential clients know WHY they should pick YOU.
And before you know it...
You’re dropping your price to match everybody else’s.
You’re chasing more leads (because those bills need paying)
And you’re working all hours of the day to get the work done 😭
But what if...
Instead of sending out more quotes or proposals and always looking for more leads, you could increase your conversion…
The skinny
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