Shows / Go Fungal
Go Fungal
This podcast is for marketers, communicators and storytellers on a mission to make meaningful connections with their audience. Easier said than done. We talk about ways to do that and more...and we keep it fun.
Episodes
- Go Fungal
What Human-Centered AI Really Means
AI is making it easier to create, automate, and move faster, but can it replace the experience needed to develop good judgment? Matt sits down with fractional…
- Go Fungal
Healthcare: AI's Role in Building Trust
As AI transforms healthcare, organizations face a growing challenge: how do you scale trusted expertise while addressing a global workforce shortage? Matt sits…
- Go Fungal
Build Your AI Content Machine Without AI Slop
AI is changing how buyers research, shortlist vendors, and validate decisions before ever reaching out to sales. Matt sits down with guest Gina Hortatsos…
- Go Fungal
The 265-Day Sales Pipeline Leak: How To Scale Trust
In high-ticket B2B sales, your reps can’t be in the room every day. Matt sits down with guest Mani Oller, a corporate B2B marketing expert, to unpack how…
- Go Fungal
How To Learn From Your Competitors
As AI creates more noise than ever, business leaders are under pressure to move fast without chasing every shiny new tool. Matt sits down with guest Mark…
- Go Fungal
How To Fix Your Broken Brief
As AI reshapes how marketing teams work, the fundamentals matter more than ever. Matt sits down with guest Ann Hoeger, a fractional CMO and change management…
- Go Fungal
Journey from Heritage Brand to Viral Product Campaign
Brands are fighting harder than ever to break through a congested landscape. Matt sits down with guest Michael Shmarak to unpack how creative PR, timing, and…
- Go Fungal
What Great Mentorship Actually Looks Like
As AI continues to reshape how work gets done, it’s also quietly changing how people learn to do the work in the first place. Matt sits down with Antonio…
- Go Fungal
Breaking Through AI Noise: B2B Branding and Self-Service Ads with Steve Robinson
With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit…
- Go Fungal
A Futurist’s Approach to Storytelling
An effective way for your audience to make sense of what's new is to connect it to what's known. Today, Mike Bechtel is here to teach you techniques to tell…
- Go Fungal
How Agency Owners Get Unstuck
You’re a Founder who built your agency from the ground up. Congrats on getting this far! The bad news is, what helped you grow, isn’t going to help you scale…
- Go Fungal
Leadership: Improv Ain't No Joke
Is improv your missing leadership skill? Just ask Marcy Freeman, a Global Marketer with over 20 years of experience. She’s developed brand strategies and…
- Go Fungal
How Comms Pros are Landing Gigs Today
In the comms world today, it’s never been harder to stand out. This week, Brooke Kruger of KC Partners is advising you on what interviewers want to hear…
- Go Fungal
How Presence Fuels Your Team's Productivity
You’re the reason your business isn’t growing (and that’s good news). Take it from Brad Farris who has specialized in coaching agency and marketing leaders for…
- Go Fungal
CMOs Need to Embrace Two New Skillsets
AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s. He’s led platform transformations for Coca Cola, Salesforce and Ford Motor…
- Go Fungal
How to Have Hard Conversations at Work
Most leaders aren't happy with how they show up during hard conversations with employees. Sondra Imperati, Founder of Persistent Courage, has spent her career…
- Go Fungal
Mastering Social Selling on LinkedIn
We live in a digital world. But even the best in-person networkers struggle on LinkedIn. In this episode, we sit down with David J.P. Fisher, a powerful voice…
- Go Fungal
Guide to Sustainability Marketing
Marketers are struggling with greenwashing and unclear communication when it comes to sustainability marketing. Nancy Himmelfarb tells her clients the solution…
- Go Fungal
Your Crash Course on Founding a Creative Agency
Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service…
- Go Fungal
Executive Communications: What Great Looks Like
If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior…
- Go Fungal
The Recruiters Guide to Strategic Applying
One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career…
- Go Fungal
Should I Replace My Copywriter with AI?
There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI…
- Go Fungal
The Marketer’s Approach to Job Search
For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to…
- Go Fungal
How to Launch an Asthma & Allergy Friendly® Certified Product
Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success…
- Go Fungal
Why AI Won’t Replace Digital Agencies (Yet)
Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her…
- Go Fungal
How to Not be a Sleazy Sales Person
“Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a…
- Go Fungal
Did AI Really Kill Search?
Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to…
- Go Fungal
Presentation Tips with Dave Ramsey's Speech Writer
From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands…
- Go Fungal
Inside McDonald’s Corporate Comms
Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate…
- Go Fungal
Microsoft Social Media Strategist Shares AI Story
Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then…
- Go Fungal
Product Launch Fail - What Would Bruce Lee Do?
”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can…
- Go Fungal
Your Social Media EOY Checklist
Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor…
- Go Fungal
The Story Behind “Heavy Metal Elementary”
The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson…
- Go Fungal
Building Product Manufacturers Need More From Marketing
"If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure…
- Go Fungal
No Room for Ego - Account Based Marketing
You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after…
- Go Fungal
Behind Cushman & Wakefield’s Social Selling Campaign
“This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling…
- Go Fungal
Is Your Agency Missing the Mark?
Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks” today's guest is B2B marketing veteran Mark…
- Go Fungal
How To Influence Stressed Out Cyborgs
"We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand…
- Go Fungal
What's Your Go-To-Market Strategy?
"Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing…
- Go Fungal
Death to Doom Scrolling
Doom scrolling is on it's deathbed, the demand for long-form video is on the rise and and employees are the new influencers. You'll learn how to take advantage…
- Go Fungal
Why Brand Strategies Fail
"If you do not have a CEO sponsorship around the brand strategy, it's going to be dead on arrival." Julie Koewler is the CMO for Alegeus and has led brand…
- Go Fungal
Doctors vs. TikTok Influencers
Who do you trust more with your health, your doctor or TikTok influencers? Surprisingly, the answers are all over the map. In a world where trust is eroding…
- Go Fungal
Finding Purpose in Wellness Marketing
By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help…
- Go Fungal
Against All Odds: A Brazilian Immigrant Story
From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the…
- Go Fungal
On-Demand Learning: Closing The Skills Gap
The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more…
- Go Fungal
Data & Death to the Hard Sell
"I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand…
- Go Fungal
Why Your Target Audience is Too Broad
"You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a…
- Go Fungal
Why Curiosity is a Leader's Super Power
Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new…
- Go Fungal
Search vs. Social: Finally Explained
Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ? Andy Crestodina is a digital strategist…
- Go Fungal
Unlikely Career: From Punk Rock to Global CMO
The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do…
- Go Fungal
Growth: Simon Sinek Has It Backwards
Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow…
- Go Fungal
How to Be a Human at Work
"People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human…
- Go Fungal
When to Reposition Your Brand
What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to…
- Go Fungal
Inside Oatly’s Unconventionally Quirky Brand Strategy
Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this…
- Go Fungal
How Great Leaders Use Storytelling to Influence
Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and…
- Go Fungal
7 AI Content Creation Tools for Marketers
It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a…
- Go Fungal
How CMOs Avoid Burnout
Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel…
- Go Fungal
Overcoming Objections to Telling Customer Stories
There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through…
- Go Fungal
Two Ways CMOs Are Using ChatGPT
The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new…
- Go Fungal
Brand Storytelling 101: Don't be a Hero
B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at…