Shows / Go Fungal

Go Fungal
This podcast is for marketers, communicators and storytellers on a mission to make meaningful connections with their audience. Easier said than done. We talk about ways to do that and more...and we keep it fun.
Episodes
Go FungalHow User-Generated Video Amplifies B2B Brands
User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While…
Go FungalWhy Mission Driven Companies Need a Marketing Roadmap
Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex…
Go FungalConsidering a Career in B2B Marketing?
The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan…
Go FungalHow to Fix Poor Website Performance
Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development…
Go FungalHow Manufacturers "Should" Promote Recycling
Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for…
Go FungalExecutive Communication: Stop Sounding Like a Robot
If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering…
Go FungalQuiet! Why Collaboration is Killing Productivity at Work
They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates…
Go FungalIs Civil Discourse on Social Media Dead?
Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital…