Brand Storytelling 101: Don't be a Hero
B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) Madelaine Anderson is the Co-Founder & Creative Director at Talus Films. You can find her at the links below.Talus Films: https: talusfilms.comMadelaine's website: madelaineanderson.comMadelaine's LinkedIn: linkedin.com/in/madelaine-anderson
The skinny
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