Journey from Heritage Brand to Viral Product Campaign
Brands are fighting harder than ever to break through a congested landscape. Matt sits down with guest Michael Shmarak to unpack how creative PR, timing, and human connection helped revive the historic Smith Brothers cough drop brand and turn it into a national retail success story. Michael shares the behind-the-scenes thinking that helped transform Smith Brothers from a forgotten legacy brand into a product carried in over 42,000 stores across the US and Canada. Michael explains how great marketing happens when brands tap into emotion, personality, and culture—not just product features. What…
The skinny
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