Data & Death to the Hard Sell
"I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand. You can find Johan on LinkedIn at: linkedin.com/in/johanabadie/
The skinny
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