Build Your AI Content Machine Without AI Slop
AI is changing how buyers research, shortlist vendors, and validate decisions before ever reaching out to sales. Matt sits down with guest Gina Hortatsos, Chief Growth Officer at DefenseStorm, to unpack how her team built an AI-powered content machine without sacrificing authenticity, quality, or buyer relevance. Gina shares how DefenseStorm uses workflow architecture, buyer insights, subject matter experts, and human-in-the-loop review to create content at greater speed and scale. She explains why AI is not magic, why architecture matters, and how high-quality content can help brands show up…
The skinny
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