How To Fix Your Broken Brief
As AI reshapes how marketing teams work, the fundamentals matter more than ever. Matt sits down with guest Ann Hoeger, a fractional CMO and change management leader, to unpack why better briefs, clearer roles, and stronger agency relationships lead to better creative work. Ann shares what she has learned across CPG, B2B, private equity, innovation, and brand-building environments. She explains why great marketing starts with clarity: knowing your customer, defining success, assigning roles, and building enough trust to solve problems when the work gets messy. What you’ll learn in this…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.