Shows / Personal Injury Mastermind w/ Chris Dreyer
Personal Injury Mastermind w/ Chris Dreyer
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here. Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case…
Episodes
Personal Injury Mastermind w/ Chris Dreyer373. Understand the Legal Tech Boom: A VC’s Guide to Winning the Future of PI w/ Zach Posner
The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are…
Personal Injury Mastermind w/ Chris Dreyer372. Profit Focused: Bootstrapped, Battle-Tested, and Winning in PI w/ Matt Aulsbrook
When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net…
Personal Injury Mastermind w/ Chris Dreyer371. AI Feedback Loop: New Rules for LLM Visibility (Webinar Replay)
AI can’t recommend what it can’t see – or trust. Today’s large language models lean hard on third-party proof: legal directories, reviews, awards, and case…
Personal Injury Mastermind w/ Chris Dreyer370. 90% Referrals: Be the Lawyer Other Lawyers Call w/ Devin Janosov
When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone…
Personal Injury Mastermind w/ Chris Dreyer369. Why Your Clients Call So Much and How To Fix It w/ Manny Griffiths, Hona
When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of…
Personal Injury Mastermind w/ Chris Dreyer368. Nick Rowley: Trial Prep, Mindset, and Mastery in the Courtroom
Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to…
Personal Injury Mastermind w/ Chris Dreyer367. Toolkit: Close Cases 30% Faster: How AI Fixes Case Bottlenecks w/ Saam Mashhad, EvenUp
Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal…
Personal Injury Mastermind w/ Chris Dreyer366. How Winning Big Builds Your Case Pipeline w/ Jon Davidi of Panish Shea Ravipudi
Verdicts aren’t the finish line, they’re leverage for future cases. Jon Davidi of Panish Shea Ravipudi LLP explains how elite trial lawyers turn results into…
Personal Injury Mastermind w/ Chris Dreyer365. Toolkit: Why Clients Drop Before Intake w/ Daniel Steinberg
Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to…
Personal Injury Mastermind w/ Chris Dreyer364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote
Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks…
Personal Injury Mastermind w/ Chris Dreyer363. BONUS: The AI Feedback Loop: How Search Engines Learn Who You Are (Webinar Replay)
AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are. In this webinar…
Personal Injury Mastermind w/ Chris Dreyer362. Big Verdicts + Billion-Dollar Brand: NIL, Intake, and Trucking Trials w/ Digger Earles
Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’…
Personal Injury Mastermind w/ Chris Dreyer361. Toolkit: Lead Leaks in PI Firms: Where They Start and How to Fix Them
Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them…
Personal Injury Mastermind w/ Chris Dreyer360. Trial Lawyer’s Guide to Building a National Firm w/ Michael Burg
Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B…
Personal Injury Mastermind w/ Chris Dreyer359. Growth Levers for PI Firms: Get Maximum Value Out of Every Case w/ Ramin Montakab
Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding…
Personal Injury Mastermind w/ Chris Dreyer358. Toolkit: Break into Mass Torts. Partner Smart. Scale Fast. w/ Cason Carter
Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms…
Personal Injury Mastermind w/ Chris Dreyer357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman
Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over…
Personal Injury Mastermind w/ Chris Dreyer356. BONUS: AI-Power Your Law Firm’s Reputation on Google, Yelp, AVVO, and more (Webinar Replay)
AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny…
Personal Injury Mastermind w/ Chris Dreyer355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin
Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag…
Personal Injury Mastermind w/ Chris Dreyer354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys
Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm…
Personal Injury Mastermind w/ Chris Dreyer353. 10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner
PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ The Radio Experts goes through…
Personal Injury Mastermind w/ Chris Dreyer352. 4 Steps to Your First $10M Year w/ Jim Hurley
What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his…
Personal Injury Mastermind w/ Chris Dreyer351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay
Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his…
Personal Injury Mastermind w/ Chris Dreyer350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)
AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when…
Personal Injury Mastermind w/ Chris Dreyer349. Mass Torts Without the Overhead w/ Gregg Goldfarb
What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the…
Personal Injury Mastermind w/ Chris Dreyer348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain
Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and…
Personal Injury Mastermind w/ Chris Dreyer347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig
Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to…
Personal Injury Mastermind w/ Chris Dreyer346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior
Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier)…
Personal Injury Mastermind w/ Chris Dreyer345. This Cookie Outsells Billboards: Fortune Cookie Marketing w/ Shawn Porat
Billboards, bus wraps, and TV ads are fighting for the same split-second of attention.But what if you could get your brand in front of someone at the exact…
Personal Injury Mastermind w/ Chris Dreyer344. BONUS: Follow Them Everywhere: The Programmatic Advantage for PI Firms
Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren’t following…
Personal Injury Mastermind w/ Chris Dreyer343. 3 Rules for Building a Trial-First Personal Injury Practice w/ Brett Turnbull
Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable. In this episode, Brett…
Personal Injury Mastermind w/ Chris Dreyer342. Marketing Budgets Decoded: What to Do with $100K, $1M, and $10M w/ James Helm
As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're…
Personal Injury Mastermind w/ Chris Dreyer341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline
By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six…
Personal Injury Mastermind w/ Chris Dreyer340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong
Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and…
- Personal Injury Mastermind w/ Chris Dreyer
339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor
In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms…
Personal Injury Mastermind w/ Chris Dreyer338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the…
Personal Injury Mastermind w/ Chris Dreyer337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez
Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How?…
Personal Injury Mastermind w/ Chris Dreyer336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin
Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom…
Personal Injury Mastermind w/ Chris Dreyer335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling
PIMCON 2025 Tickets On Sale Now. Get yours today! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks…
Personal Injury Mastermind w/ Chris Dreyer334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader
Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm…
Personal Injury Mastermind w/ Chris Dreyer333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny
We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay…
Personal Injury Mastermind w/ Chris Dreyer332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill
Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of…
Personal Injury Mastermind w/ Chris Dreyer331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel
What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42…
Personal Injury Mastermind w/ Chris Dreyer330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm
Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a…
Personal Injury Mastermind w/ Chris Dreyer329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi
Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional…
Personal Injury Mastermind w/ Chris Dreyer328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm
Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in…
Personal Injury Mastermind w/ Chris Dreyer327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans
Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star…
Personal Injury Mastermind w/ Chris Dreyer326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi
Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal…
Personal Injury Mastermind w/ Chris Dreyer325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals
What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service…
Personal Injury Mastermind w/ Chris Dreyer324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025
A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break…
Personal Injury Mastermind w/ Chris Dreyer323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning
They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this…
Personal Injury Mastermind w/ Chris Dreyer322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP
PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never…
Personal Injury Mastermind w/ Chris Dreyer321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall
PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass…
Personal Injury Mastermind w/ Chris Dreyer320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value
When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're…
Personal Injury Mastermind w/ Chris Dreyer319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide
The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta…
Personal Injury Mastermind w/ Chris Dreyer318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases
A webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this…
Personal Injury Mastermind w/ Chris Dreyer317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer
What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state…
Personal Injury Mastermind w/ Chris Dreyer316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors
Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he…
Personal Injury Mastermind w/ Chris Dreyer315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion
What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a…
Personal Injury Mastermind w/ Chris Dreyer314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story
When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case…