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345. This Cookie Outsells Billboards: Fortune Cookie Marketing w/ Shawn Porat
Billboards, bus wraps, and TV ads are fighting for the same split-second of attention.But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space?
Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing channel. With distribution across 30 countries and 300M impressions a month, OpenFortune has delivered viral wins for brands like Capital One, Duolingo, and even…
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