Shows / Art of Mortgage Marketing
Art of Mortgage Marketing
Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
Episodes
- Art of Mortgage Marketing
How to Hire Rockstar Talent Without Breaking the Bank w/ Anthony Rice
Your first hire probably won’t fix your business. Not if you’re hiring the wrong way. Too many mortgage professionals build a business that depends on them for…
- Art of Mortgage Marketing
Powerless to Powerful: 7 Shifts to Take Back Control & Win in Any Market
Stop waiting for the mortgage market to save you. Rates are up. Inventory is tight. Competition is fierce. Margins are compressed. The Fed keeps making…
- Art of Mortgage Marketing
How to Close More Deals with AI
Most mortgage pros who say they’re “using AI” are doing the equivalent of replacing Google with ChatGPT. That’s not AI mastery. That’s barely scratching the…
- Art of Mortgage Marketing
Build a Business That Sets You Free (Instead of Owning Another Job) | Doug Adlam
What if the biggest threat to your business... is that it can't survive without you? Too many mortgage professionals believe they're building a successful…
- Art of Mortgage Marketing
From $28K to Breakthrough Growth: How Christine Davis 8X’d Her Funded Volume Income in Just 12 Months
What if the breakthrough you’ve been praying for is still possible — even after years of struggle, burnout, and uncertainty? Just 12 months ago, Christine…
- Art of Mortgage Marketing
The Dozen-Deal Difference: "The Dozen-Deal Difference: Why 1 Elite Partner Beats 5 Average Agents”
You’re burning energy on coffee dates, cold calls, and endless follow-ups, only to walk away with maybe one deal if you’re lucky. It’s exhausting, it’s…
- Art of Mortgage Marketing
From Brutal Market to Unbreakable: How Cynthia Lewis Added $25,000 to Her Monthly Revenue in Just 3 Months!
What if high rates and low inventory could actually make you rich? While most mortgage professionals are struggling with today's challenging market conditions…
- Art of Mortgage Marketing
How Mark Libario Turned His Annual Income into His Quarterly Income in Just 11 Months (Without Cold Calling)
Still grinding as a mortgage professional, hoping things will magically change? That was Mark Libario. Stuck in the feast-or-famine cycle, burned out and…
- Art of Mortgage Marketing
The Final Chapter: 10 Tenets of Top Producers (Part 3)
If you're exhausted from endless cold calls, wasting money on low-quality leads, and showing up at open houses with minimal returns, you're not alone. Too many…
- Art of Mortgage Marketing
10 Tenets of Top Producers (Part 2)
Let’s be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence…
- Art of Mortgage Marketing
The 10 Tenets of Top Producers (Part 1)
2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck…
- Art of Mortgage Marketing
5 Steps to Thrive in 2025
Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the…
- Art of Mortgage Marketing
Facebook Ad Essentials: Why Most Mortgage FB Ads Fail and How to Fix It
With constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of…
- Art of Mortgage Marketing
Real Talk About What Actually Works
With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield…
- Art of Mortgage Marketing
Secrets of a Billion-Dollar Mortgage Team w/Anthony Contento and Michele Steko
Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where…
- Art of Mortgage Marketing
3 Frighteningly Easy Ways To Bring In Borrowers Faster Than You Can Say Boo
Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you…. Most mortgage pros feel trapped…
- Art of Mortgage Marketing
MINING FOR GOLD: 3 Proven Campaigns Guaranteed to Fill Your Pipeline!
In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those…
- Art of Mortgage Marketing
Winning the Referral Game
Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are…
- Art of Mortgage Marketing
Creative Prospecting: How to Find Leads Where Others Aren't Looking w/ Penny Wrightly
Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021…
- Art of Mortgage Marketing
3 Secrets for Closing More Deals from Less Leads w/ Penny Wrightly
In today’s ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few…
- Art of Mortgage Marketing
5 Decision-Making Habits of Top Producers
Most people think making decisions that lead to revenue growth is all about speed or just following your gut, but there's a lot more to it. Top producers in…
- Art of Mortgage Marketing
The Counterintuitive Nature of Success: Why Most LOs Fail and Few Succeed
Success in the mortgage industry often feels like an uphill battle, an endless grind against constant challenges. For many LOs, the daily grind can seem…
- Art of Mortgage Marketing
5 Ways Top Producers Think Differently Than The Average LO
It's still a challenging market with rates high and inventory low, but remember, it's not the market, it's your marketing – AND YOUR MINDSET! It's all about…
- Art of Mortgage Marketing
Why Realtors Keep Turning You Down & How to Fix It
Mortgage rates are rising and inventory is low, leaving most mortgage originators feeling frustrated and defeated. The pressure to engage Realtors has never…
- Art of Mortgage Marketing
How To Capitalize On The NAR Settlement: 3 Ways To Attract Realtor Partners
As the real estate world braces for the impact of the $418M NAR settlement that was recently approved by the judge, many Realtors are shaking in their boots…
- Art of Mortgage Marketing
How Bernadette Laxamana Built a $9.5M+ Pipeline From Scratch in Just 3 Months
Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from…
- Art of Mortgage Marketing
7 Habits of Highly Successful LOs
Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest? I mean they all offer the…
- Art of Mortgage Marketing
4 Ways to Get Mortgage Clients
Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck. I have 4 strategies for getting…
- Art of Mortgage Marketing
How to Harness the Power of Leverage
Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well. Perhaps you’ve been…
- Art of Mortgage Marketing
5 Reasons Why LOs Hate Working With Realtors
Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with…
- Art of Mortgage Marketing
Your 2024 Marketing Plan
If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels…
- Art of Mortgage Marketing
3 Keys to Maximizing Your Profit From the Next Refi Wave
If you’ve been waiting for the light at the end of the high-interest rate tunnel, you’re going to love this… There are positive signs of change all over the…
- Art of Mortgage Marketing
How Colin Shea Doubled His Commissions in the Slowest Market of His 13+ Year Career
If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was…
- Art of Mortgage Marketing
How to Shift from Call Reluctance to Call Confidence!
If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in…
- Art of Mortgage Marketing
How Ben Davis 4x’d His Income in Just 6 Months in Spite of This “Slow” Market
If you’ve been on the struggle bus ever since rates went up, this is just for you... If you're like most mortgage pros right now, you’ve gone from making bank…
- Art of Mortgage Marketing
The Booking Beast: 3 Simple Steps to Book Appointments with Top Realtors ON DEMAND
Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day? Or do you just lack an effective "hook" to get…
- Art of Mortgage Marketing
How to Stop Worrying About the Market and Start Winning in ANY Market
If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain… When the deals start to dry up and the bills…
- Art of Mortgage Marketing
How to Attract Realtor Partners By Showing Them ALL Cheese & NO Whiskers
If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are…
- Art of Mortgage Marketing
Unfair Advantage System 2.0: How to Get Realtors Totally Addicted to You So They Send You Their Buyers w/Kevin Bilberry
If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain. Are you feeling…
- Art of Mortgage Marketing
How to Double Your Closings, Commission and Confidence (WITHOUT COLD CALLING!) w/ Colleen Doyle
The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just…
- Art of Mortgage Marketing
How Raising Your Standards Will Raise Your Results: 3 Steps To Be Your Best Self
There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order…
- Art of Mortgage Marketing
How To Turn High Pressure Into High Profits
In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and…
- Art of Mortgage Marketing
How Austin Klein is Prospering in an Unprosperous Market as a Newbie LO!
In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let…
- Art of Mortgage Marketing
5 Reasons Realtors Won’t Give You the Time of Day
If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents…
- Art of Mortgage Marketing
5 Myth-Understandings Most LOs Believe That Kill Business Growth
The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative…
- Art of Mortgage Marketing
The Top 3 Most Profitable Skills Every Mortgage Pro Needs to Master
As mortgage professionals, we want to be able to succeed all the time and not just in a fair weather market. That isn’t so easy if we do not have the proper…
- Art of Mortgage Marketing
How Champions Turn a ”Slow” Market into Unstoppable Success
Agents are dealing with a market shift right now, and a lot of the low hanging fruit in the market has already been picked. Agents are looking for something…
- Art of Mortgage Marketing
3 Simple Steps to Thrive in 2023 (Regardless of the Economy)!
We all want to be in control of our businesses and watch them thrive, but with the current market shift, a lot of people are failing to meet their mark and…
- Art of Mortgage Marketing
How to Build a $1000+/Day Mortgage Business
Making $1000 or more in a day can seem like a far-fetched idea but with the right mindset and systems in place, it is attainable and it doesn’t matter if…
- Art of Mortgage Marketing
How to Solve ANY Problem In Your Mortgage Business
With everything going on in the shifting market, a lot of people are facing problems right now. Problems are inevitable and when we have big goals, we are…
- Art of Mortgage Marketing
Fear: How to Conquer It and Use it to Propel Not Paralyze You
The current shifting market has a lot of agents and LO’s in panic mode. Fear is a natural, human response. It’s normal to be fearful but what’s important is…
- Art of Mortgage Marketing
Client Celebrations: How to Win in This Challenging Market
Everyone’s feeling the heat of this unprecedented and difficult market. A lot of LOs are stuck on the struggle bus, freaking out because their income is a…
- Art of Mortgage Marketing
How Top Producers Are Taking Advantage of the ”Market Shift”
In today's market, it can take a lot to get to the top and even more to stay there. We hear success stories of how the market's top producers climb the ladder…
- Art of Mortgage Marketing
3 Steps For Upping Your Income In A Down Market
In times of adversity, like a down market, it’s more difficult than ever to stay positive and use the struggle to learn and grow. Yet to get and stay ahead…
- Art of Mortgage Marketing
Ask Me Anything: Market Shift Edition
From just getting started, to growing and scaling, there are so many steps to get up and running, and that’s before a market shift factors into things. Can we…
- Art of Mortgage Marketing
How Tyshawn Young DOUBLED Her Income (From 6 to 12 Units/Mo.) in Just 3 Months.... Without Making A Single Cold Call!
In the mortgage industry we’re often chasing down Realtors and working long hours putting power in the hands of others, but this doesn’t have to be our…
- Art of Mortgage Marketing
3 Simple Steps to Recession-Proof Your Mortgage Business
With all the inflationary indicators in the market, it’s clear that the mortgage gold rush is over and a recession is well on its way. Many loan officers are…
- Art of Mortgage Marketing
The ”BIG 3” Realtor Objections That Stop Most LOs
Objections are a normal part of the game of business but unfortunately, many LOs let that pushback discourage them from taking further action. What are the top…
- Art of Mortgage Marketing
How to Cultivate Massive Confidence to Close More Loans!
A lot of what’s happening right now is stealing our confidence - a massive market shift, low inventory, hyper-competition, margin compression and higher…
- Art of Mortgage Marketing
The #1 Reason Why Your Income Is Going Backwards (And How to Fix It - Regardless of Rates or Inventory)!
A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates…