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How to Close More Deals with AI
Most mortgage pros who say they’re “using AI” are doing the equivalent of replacing Google with ChatGPT.
That’s not AI mastery. That’s barely scratching the surface.
In this episode of The Art of Mortgage Marketing, I sit down with Luke Shankula, founder of Direct Authority AI, to challenge the way mortgage pros are thinking about AI—and more importantly, how they're failing to use it as actual business leverage.
The question isn't, “Can AI write my emails?” The better question is, “What could I build, automate, eliminate, or deliver that would make me dramatically more valuable to my clients…
The skinny
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