Shows / Art of Mortgage Marketing
Art of Mortgage Marketing
Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
Episodes
- Art of Mortgage Marketing
Ask Me Anything: The Best Way to Get More Transactions in the Middle of a Market Shift
At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if…
- Art of Mortgage Marketing
3 Killer Strategies for Winning More Deals in a Crazy Sellers’ Market!
In this crazy seller’s market, it’s safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the…
- Art of Mortgage Marketing
How to Insulate Yourself from Margin Compression, Rising Rates, Low Inventory and Recession!
With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true…
- Art of Mortgage Marketing
3 Simple Steps to DOUBLE Your Loan Commissions in 90 Days or Less! (Without Cold Calling or Working More Hours)
With rising interest rates and low inventory today’s hot topics, many loan officers have begun to question how they’ll not just survive, but thrive in today’s…
- Art of Mortgage Marketing
How to Pivot from Refi to Purchase the SMART WAY - Without Buying Leads or Cold Calling!
The last few years have been incredible for mortgage pros, with the refi boom offering up an abundance of low-hanging fruit. However, when that fruit starts…
- Art of Mortgage Marketing
3 Success Principles That Separate The Top 1% Income Earners From All The Rest!
In our business, there are top earners, and there is everyone else…so what would it take to move from the latter to the former? What is it that separates the…
- Art of Mortgage Marketing
Ask Me Anything Part 2: What’s Your Single Most Important Question About Growing Your Mortgage Business?
No one got into this business to be average, but most LOs slide down the path to mediocrity remarkably soon after getting started, and the majority of the…
- Art of Mortgage Marketing
3 Deadly Landmines That Cause Mortgage Pros to Work Longer and Harder for Less!
The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in…
- Art of Mortgage Marketing
5 Signs You’re Marketing Your Mortgage Business The Hard Way!
With a new year comes the opportunity to redefine our energies, and in 2022, I’m urging you all to adopt the energy of champions. What would it take for us to…
- Art of Mortgage Marketing
The MIND TRASH Mortgage Pros Believe That Gets Stinkin’ Results! (And How to Think Like a Champion)!
Stinkin’ thinkin’ only leads to stinkin’ results. When mediocre mind trash becomes the order of the day, even the most talented LOs will live a life of…
- Art of Mortgage Marketing
How to Enter ANY New Market And Build a $2M+ Pipeline in 3 Months Flat, Starting From Scratch
For most mortgage pros, the very idea of relocating is enough to leave them shaking in their boots. What would it take for us to feel confident enough in our…
- Art of Mortgage Marketing
Ask Me Anything! 4 LOs Submit Their Burning Questions On Taking Their Business to the Next Level
For many mortgage pros, not achieving has nothing to do with a lack of motivation and everything to do with not knowing where we’re going wrong. So, what are…
- Art of Mortgage Marketing
The Top 3 Realtor Objections That Stop Most Mortgage Pros In Their Tracks (And How To Overcome Them)!
When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents…
- Art of Mortgage Marketing
3 Ways Fear Holds Mortgage Pros Back From Achieving Their Dreams
There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could’ go wrong, and that holds us in…
- Art of Mortgage Marketing
Why Merely ”Wanting” To Be Successful is Not Enough (And Why Few Ever Succeed)!
Everyone with an ounce of ambition ‘wants’ to be successful, but our industry’s statistics speak for themselves: most won’t be. The truth is, wanting to be…
- Art of Mortgage Marketing
3 Time Management Secrets Top Producers Use To Close More Deals With Less Effort!
We hear a lot about 'time management,' but the truth is, there is no way to manage time. All we can do is manage our activities within that time. So, how can…
- Art of Mortgage Marketing
The MIND TRASH Mortgage Pros Believe That Gets Stinkin‘ Results! (And How to Think Like a Champion)!
Even the most well-meaning, well-intentioned mortgage pro won’t be able to reach their dreams if they’re falling prey to stinkin’ thinking, so it’s imperative…
- Art of Mortgage Marketing
How Terri Core Turned Her Annual Income Into Her Monthly Income... In Just 3 Months!
We all want to be successful, but sometimes our aspirations are about more than better results. Sometimes, reaching our income goals is a necessity. The…
- Art of Mortgage Marketing
The Hidden Secret to Success That Separates the Top 1% Income Earners From All The Rest!
One of the hardest pills to swallow in mortgage is most LOs just won’t achieve champion-level results, and that’s because they’re taking the wrong approach…
- Art of Mortgage Marketing
How to Liberate Yourself From Procrastination Purgatory and Claim Your Power Now!
Something human beings in ANY profession know all too well is procrastination (and the devastating effects that accompany it). The question we should be asking…
- Art of Mortgage Marketing
The FASTEST, Easiest Way To Crush Your Income Goals In Any Market, Regardless of a Pandemic or Low Inventory!
Whether we're facing lockdowns or inventory shortages, there's no doubt that we're in a time of great adversity. However, even in the wake of challenges, some…
- Art of Mortgage Marketing
3 Common Mortgage Marketing Practices That Are a Complete Waste of Time and Money!
Most of the time, LOs fail to reach their full potential because they’re unwittingly choosing to do things the hard way. That said, it’s surprisingly easy to…
- Art of Mortgage Marketing
5 Hiding Places Mortgage Pros Use To ”Play It Safe” That Keep Them Achieving Greatness!
We all have a tendency to play it safe, because that’s part of the human experience. However, by staying in our convenience zones, we’re only stopping…
- Art of Mortgage Marketing
5 BIG Reasons Why You're Not Getting Enough Realtor Referrals (And How to Fix It)!
There’s no faster way for LOs to grow their business than by partnering with top-producing Realtors. However, as many mortgage pros know, that can feel like a…
- Art of Mortgage Marketing
3 Reasons Why We Unwittingly Self-Sabotage Our Own Success (And How to Support Yourself to Soar)!
More often than not, our failure to reach our goals isn’t coming from incompetence, but because we’re unknowingly getting in our own way. The good news is…
- Art of Mortgage Marketing
The TOP 3 Best Mortgage Lead Generation Sources That Are Levels Above The Rest
If we waste all our time on mediocre lead sources, we’ll only ever get mediocre results, and none of us got into this business to be average! Which lead…
- Art of Mortgage Marketing
5 Steps for Building a Rock-Solid Recession-Proof Business So You Can Prosper in Unprosperous Times
We’re living in crazy times and Covid lockdowns have certainly created more turbulence in our market, but the reality is, ebbs and flows are a given. Our best…
- Art of Mortgage Marketing
The Top 5 B.S. Lies Most Mortgage Pros Believe That Keep Them Stuck on The Struggle Bus (And the TRUTH that Sets You FREE!)
Most LOs aren’t reaching their dreams, and it’s all because they’ve been fed LIES about what it takes to make it in mortgage. What are those lies, and how can…
- Art of Mortgage Marketing
3 Proven Strategies to Shift From REACTIVE MODE to PROACTIVE MODE
None of us want to spend our lives in reactive mode, but we don't want to lose a paycheck either, so more often than not, LOs end up stressed out and…
- Art of Mortgage Marketing
3 BIG Reasons Why Most Mortgage Pros Put Up With Being Their Realtors' Loan Bitch (And How to Finally Get the Respect and Referrals You Deserve!)
For many of us, the thought of an LO being in the driver’s seat is akin to the Loch Ness Monster: we hear about it, but we never see it for ourselves. Why is…
- Art of Mortgage Marketing
Why Mortgage Pros Never Break the 10 Deals Per Month Barrier
Very few mortgage pros do 10 deals a month, and even fewer do it consistently. What are the secrets of those who are getting it right, and where are the vast…
- Art of Mortgage Marketing
3 Simple Ways To Build Your Purchase Business - FAST! (Without Cold Calling Realtors)!
Diversification is the best way to stay afloat in any market, so if we've been focused on REFIs exclusively until now, it's time to shift into the purchase…
- Art of Mortgage Marketing
5 Reasons Why Relying on REFIs is BUSINESS SUICIDE (and What To Do Instead)
Refis are a great add-on to our revenue streams, but thanks to the low rates we've seen over the past few years, too many LOs have based their entire business…
- Art of Mortgage Marketing
How James Petrick TRIPLED His Purchase Volume in Just 2 Months (Without Cold Calling)!
As any LO will know, breaking into the business isn’t easy, and many of us have ended up in survival prison at some point along the way. The question is, how…
- Art of Mortgage Marketing
How Brett Clark Went From $0 to $3M+/Month in Volume in Just 3 Months, Without Making a Single Cold Call!
We tend to think it takes several years before we start making decent money in this business, which is why most newbies get chewed up and spat out before they…
- Art of Mortgage Marketing
5 Unique Value-Adds That Will WOW Your Realtors' Socks Off, So They Need You More Than You Need Them!
Great rates and service aren’t a value proposition, they’re the bare minimum! How can we take our strategies a step further and offer our partners more than…
- Art of Mortgage Marketing
5 Principles for Prosperity Every Mortgage Pro Needs to Know (That Hardly Anyone Teaches)
The path to prosperity isn’t a tough one to walk if we know which steps to take. The only problem is, most people don’t know what those steps are. What does a…
- Art of Mortgage Marketing
5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)
Success is an easy enough concept on paper: it's the one thing we all want. However, when it comes to making it a reality, it's not always clear-cut. What is…
- Art of Mortgage Marketing
The Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their Buyers
Every prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position…
- Art of Mortgage Marketing
How Fear Holds Us Back From Fulfilling Our Full Potential (And How to Finally Put Fear Under Your Feet!)
Fear plays an important role in keeping us aware of risks, but when it informs our decisions so much that we're too afraid to move forward, something needs to…
- Art of Mortgage Marketing
5 Critical Things To Look For When Choosing a Mortgage Marketing Coaching Program
The internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is…
- Art of Mortgage Marketing
5 Most Common Beliefs That Hold You Back From Reaching Your Full Potential (And How to Finally Break Free!)
Many mortgage pros fall short of making their dreams come true, but that doesn't mean they're not good at what they do. More often than not, failure is a…
- Art of Mortgage Marketing
5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)
For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner…
- Art of Mortgage Marketing
5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy Competition
A ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business…
- Art of Mortgage Marketing
How Jelani Dorsey Turned His Annual Income into His Monthly Income in Just 3 Months (All In The Purchase Market - Without Cold Calling)
Comfort is the mortal enemy of greatness, but even the most aspirational loan officer wants a sense of stability in their business. Mortgage is full of ups and…
- Art of Mortgage Marketing
How Kristin Keith TRIPLED Her Purchase Volume In Just 2 Months (Without Making a Single Cold Call)
None of us want to feel like we’re loan leeches, begging Realtors for their time, but so often, that’s what happens. How do we break that cycle? We know we add…
- Art of Mortgage Marketing
5 Mindless Myths That Hold Most Mortgage Pros Back From Their Full Potential (And The BIG Money)
We all want to make it in this business, but far too many of us are being held back by stumbling blocks. What's stopping us from making our dreams a reality?…
- Art of Mortgage Marketing
5 Secrets to Success That Your Sales Manager Will Never Tell You
Most of the time, our sales managers aren't teaching us the strategies we need to build super-sized businesses, and that's because they can't teach what they…
- Art of Mortgage Marketing
How Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!
Among mortgage pros, there’s no shortage of big dreams, and everyone wants to reach astronomical heights. However, what sets the industry elites apart from the…
- Art of Mortgage Marketing
7 Secrets of Top Producing Mortgage Pros That Separate Them From All The Rest
From the outside looking in, it often seems like top producers have some kind of superhuman capacity that sets them apart from the rest of us, but that just…
- Art of Mortgage Marketing
5 Pillars of Lead Gen Every Mortgage Pro Needs to Know
When it comes to lead gen, LOs aspiring for greatness tend to want to make the most audacious moves possible. However, this might just be the one time we want…
- Art of Mortgage Marketing
5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)
It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our…
- Art of Mortgage Marketing
5 BIG Brakes That Slow Down Your Business Growth
When pushing our businesses to the next level, many of us think in terms of what we should be doing, but sometimes it’s more important to think about what we…
- Art of Mortgage Marketing
Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency
Thanks to crazy low rates and being deemed an essential service in the face of the pandemic, our industry is faring far better than most, and there’s no…
- Art of Mortgage Marketing
Why Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)
As we move into 2021, it’s not enough to think about how we’ll sustain past results. We have to aim for newer, higher, and more audacious heights. The question…
- Art of Mortgage Marketing
How to Find Hope in the Face of Seemingly Hopeless Situations, and Turn Pain into a Positive Purpose w/Michael Chabot
2020 has brought significant challenges into all of our lives, and many of us are experiencing real pain at the moment. However, it’s important to remember…
- Art of Mortgage Marketing
5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!
We’re on the brink of a new year, and with that comes a ton of opportunity. However, it also comes with a lot of uncertainty, and many LOs are starting to…
- Art of Mortgage Marketing
The Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)
Anxiety about the future is something most mortgage professionals have experienced, but it being a common phenomenon doesn’t make it any easier to deal with…
- Art of Mortgage Marketing
Practice Builders vs. Business Builders: What's The Difference and Why Does it Matter?
In the wake of the refi boom, many mortgage professionals have found their wallets fuller, but their lives emptier. We’ve burned ourselves out en-masse, with…
- Art of Mortgage Marketing
The Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your Absence
No one gets into this industry with the intention of trading all their time for money, but by insisting on doing everything themselves, many mortgage pros have…