Latest / Art of Mortgage Marketing
5 Pillars of Lead Gen Every Mortgage Pro Needs to Know
When it comes to lead gen, LOs aspiring for greatness tend to want to make the most audacious moves possible. However, this might just be the one time we want to play it safe and start simple.
Implementing a range of lead gen pillars in our businesses is the only way to stay prosperous no matter what’s going on in the market, but if we’re not starting with the low-hanging fruit, we may end up dangling from a 24-foot ladder.
Which lead gen pillars should we avoid until we know we’ve got a solid foundation? Does starting small mean accepting average, or is it possible to make big moves while…
The skinny
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