Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency

Art of Mortgage Marketing · Jan 21, 2021 · 29m

Thanks to crazy low rates and being deemed an essential service in the face of the pandemic, our industry is faring far better than most, and there’s no denying that we’ve been blessed with an avalanche of awesome. However, if we want to take advantage of all this, we simply can’t afford to be complacent.

It’s easy to feel secure when we’re in a place of relative comfort, but the truth is, being comfortable will never truly fulfill us. We’re seeking greatness, and that requires us to push past our self-imposed limits.

How can we get over the short-lived contentment that comes with comfort…