Shows / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on…
Episodes
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#64 | What If Listening Was the Secret to Scaling Your Business Faster?
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Oscar Trimboli, global listening expert and author…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#63 | Digital Marketing Isn’t Always the Answer—Here’s What to Do Instead
Digital marketing is often sold as the ultimate solution for business growth—but is it always the right fit? In this episode of Clinician to CEO (formerly the…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#62 | Leaving a Safe Job to Chase a Dream—Here’s What Really Happens
Turning your hobby into a business—that’s the dream for so many. But how do you move from passion to profit, especially when fear and uncertainty stand in the…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#61 | UK vs US Business Mindset: What You Need to Know to Compete and Win
“Mindset is one of the key attributes that determine how successful you become in any walk of life.” In this episode of Clinician to CEO (formerly the Hands On…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#60 | From Post to Performance: How to Make Video Work for Your Brand
If you're not creating video content on social media, you're already falling behind. In this episode of Clinician to CEO (formerly the Hands On Business…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#59 | Why Most Leaders Are Overwhelmed—And What High Performers Do Instead
Have you ever wondered what it really takes to be a successful leader or coach? Claire Walton has the answer. In this episode of Clinician to CEO (formerly the…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#58 | 3 Proven Techniques to Hire Right, Train Well, and Build a Winning Team
“Hire for a minimum amount of skills… but hire for values, behaviours, and things that you want them to be when they show up.” – Bill Flynn In this episode of…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#57 | AI in Business: 3 Opportunities and 3 Risks You Can’t Ignore
Artificial Intelligence is transforming how businesses operate—automating processes, enhancing productivity, and offering insights at an unprecedented scale…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#56 | It’s Not Just Branding—It’s Purpose That Makes You Stand Out
Have you ever wondered what it really takes to turn your business into the go-to brand in your category? In this episode of Clinician to CEO (formerly the…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#55 | What’s Really Holding Leaders Back? The Mental Code You Need to Break
High-achieving executives often carry the weight of performance, pressure, and decision fatigue—but what if the real blockage isn’t external, but internal? In…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#54 | 4 Areas Where Smart Systems Can Transform Your Business Operations
Behind every thriving business is a foundation of smart, streamlined systems. In this episode of Clinician to CEO (formerly the Hands On Business Podcast)…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#53 | From Invisible to Influential: How to Show Up Online and Attract Clients
“Post consistently. Posting consistently will generate results. You've got no excuses—you know your subject inside out. Show off your expertise.” — Alex McCann…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#52 | From Invisible to Irresistible: LinkedIn Growth Tips for Experts and Founders
LinkedIn is one of the most powerful platforms to grow your brand and connect with your ideal audience—but only if people can actually see you. In this episode…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#51 | If You’re Not Building Resilience, You’re Risking Everything
Want to know how successful companies like Apple and Airbnb turned major setbacks into setups for long-term growth? In this short but powerful episode of…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#50 | Web 3.0 Is Coming—And Most Businesses Aren’t Ready
Web 3.0 is more than just a buzzword—it’s a shift that could fundamentally change the way businesses operate online. In this episode of Clinician to CEO…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#49 | Poor Processes Are Killing Your Growth—And You Might Be Adding to the Problem
One of the biggest challenges in business—whether you're a team of 5 or 500—is the constant feeling of overwhelm. You're stuck in daily operations, struggling…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#48 | Most Performance Reviews Fail—Here’s How to Make Yours Matter
As the year comes to a close, it's the perfect time to take stock—not just of your numbers, but of your people. In this solo episode of Clinician to CEO…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#47 | What Startups Get Wrong About Social Media—And How to Fix It
Social media is no longer optional—it’s essential. But between content overload and fast-moving trends, how can small and mid-sized businesses stand out and…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#46 | How Your Mindset Shapes Your Business Success (And 5 Ways to Improve It)
Whether we realise it or not, our mindset is the hidden force driving our outcomes in business—and in life. It shapes how we lead, how we sell, and how we…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#45 | If You’re Not Reaching the Right People, Nothing Else Matters
Before you launch a single campaign or post another piece of content, ask yourself: Are you speaking to the right people? In this solo episode of Clinician to…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#44 | 5 Simple, Low-Cost Ways to Grow Your Business Online
How do you grow your business in a world that’s changed dramatically since 2020? And more importantly, how do you leverage what you already have to push…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#43 | Global Expansion Isn’t Just for Big Companies—Here’s How Small Businesses Can Compete
Globalising a product—especially in healthcare—is a complex journey, filled with regulatory, commercial, and operational challenges. But it’s also a path…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#42 | Struggling With Sales? Here’s the Proven Formula That Helped Scale a MedTech Business Fast
If you’re stuck trying to scale your healthcare or MedTech business, you're not alone. Sales growth is one of the biggest challenges founder-led teams…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#41 | Why ‘No Bullshit Leadership’ Might Be the Only Kind That Works
What does it really take to lead effectively? Not in theory—but in the messy, fast-changing world we actually work in. In this episode of Clinician to CEO…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#40 | Leadership Without Authenticity Is Just Control (And Everyone Knows It)
Becoming a better leader isn’t about being louder, tougher, or even more confident—it’s about being more honest, more humble, and more authentic. In this…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#39 | Great at Managing? That Doesn’t Mean You’re Leading—Here’s the Difference
You might be managing well—but are you really leading? In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Rich Levene, a successful sales…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#38 | What If You Could Remove Sales Objections Before They Happen?
Sales objections are inevitable—but what if you could remove them before they ever show up? In this solo episode of Clinician to CEO, Hakeem Adebiyi dives into…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#37 | Ideas Are Worthless Without Action—Here’s What It Takes to Build Something That Lasts
Every business starts with an idea—but what does it take to turn that idea into a fast-growing, award-winning company? In this episode of Clinician to CEO…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#36 | Why Rest Is the Secret Weapon Behind Peak Productivity
What if the key to doing more… was actually doing less? In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the surprising truth behind high…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#35 | Stop Guessing. These 9 Mistakes Are Holding Back Your MedTech Business
You might be doing everything "right"—but still missing out on millions in growth. In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Dr. John…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#34 | 3 Time-Saving Strategies Every Clinician-Entrepreneur Should Use
Life is short—and if you're a founder, your time is your most valuable resource. In this episode of Clinician to CEO, Hakeem Adebiyi shares three powerful…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#33 | Want to Be an Irreplaceable Leader? Start by Becoming Replaceable
No leader wants to feel dispensable—but if your team can’t operate without you, you might be holding them back. In this episode of Clinician to CEO, Hakeem…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#32 | Keeping Sales and Marketing Separate Is Killing Your Revenue
What happens when sales and marketing actually work together? According to research, it can lead to a 54% increase in sales—yet many businesses still keep…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#31 | The Smart Way to Use LinkedIn to Win Business (No Cold Sales Messages Needed)
LinkedIn is a powerful tool for business growth—but if your strategy relies on cold pitches and spammy DMs, you’re doing it wrong. In this episode of Clinician…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#30 | Stop Hiding Behind the Brand—Your Expertise Is the Real Growth Engine
You’re sitting on a goldmine of expertise—but are you actually leveraging it to grow your business? In this episode of Clinician to CEO, Hakeem Adebiyi is…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#29 | Turning Skills Into a Business Isn’t Magic—It’s Strategy
Have you ever wondered how to turn a personal skill or passion into a profitable business? In this episode of Clinician to CEO, Hakeem Adebiyi sits down with…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#28 | If You’re Not Doing These 2 Things, You’re Not Really Managing
What actually makes someone a great manager? In this short, punchy Business Bites episode of Clinician to CEO, host Hakeem Adebiyi draws from 25 years of…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job
“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume Wiatr In this…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#25 | 3 Critical Reasons Founders Must Prioritise Mental Wellbeing
Wellbeing and burnout are more than just trending topics—they’re now core business issues. In this episode of Clinician to CEO, Hakeem Adebiyi is joined by…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#24 | Why Great Products Don’t Sell Themselves — And What to Do About It
Many clinician-founders struggle not because their product isn’t good — but because they haven’t built the right sales and marketing engine to scale. In this…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#23 | 5 Work Habits of Highly Productive People That You Can Steal Today
In this episode of Clinician to CEO, (formerly the Hands On Business Podcast) Hakeem Adebiyi breaks down five productivity habits that high performers use to…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#22 | 5 Steps to a Successful Sales Call Clinicians Can’t Afford to Skip
Do salespeople underperform because they don’t know what to do—or because they don’t stick to a proven process? In this episode of Clinician to CEO (Formerly…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#21 | Curse or Saviour? The Real Role of Key Account Planning in MedTech Growth
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks the often misunderstood concept of key account planning—a…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elich, who…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff, Pharmaceutical Leader, Associate VP…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#18 BONUS | Free Audiobook Sample: The Factors That Drive Marketing Strategy
In this bonus episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem shares a sample of his latest audiobook, The Factors That Drive…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#17 | The Real Cost of Ignoring Customer Service in Healthcare & Beyond
A question that gets talked about often but rarely acted on: How important is customer service—really? In this episode of Clinician to CEO, Hakeem shares a…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#16 | From Prototype to Global MedTech: How to Scale a Digital Therapeutic
Are you a clinician working on an innovative health solution — but unsure how to get it to market? In this episode of Clinician to CEO (formerly the Hands On…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#15 | How to Deliver Usain Bolt-Level Results in Sales (Yes, Really)
What does the fastest man in the world have to do with high-performing sales? A lot more than you think. In this short and sharp Business Bites episode of…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast
In this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing —…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#13 | How To Pick the Right Social Media Channel for Your Medical Device Export Strategy
Are you relying on guesswork to generate leads for your MedTech or clinician-led startup? In this episode, Jo Anne Chan and Emma Hoffman from Shoestring…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#12 | Why Most Founders Ignore Mental Health — Until It’s Too Late
Naomi Osaka’s decision to step away from the French Open sparked global conversation — but do we really take mental health seriously in high-performance…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#11 | Why Clinician-Led Startups Can’t Scale Without the Right Organisational Structure
Is your organisation built to scale, or is it unintentionally holding you back? In this episode, Hakeem explores the impact of organisational development and…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#10 | Why Clinicians Struggle to Sell — And How “Helping” Might Be the Problem
Being helpful is good… right? Not always — especially in sales conversations. In this short and punchy episode, Hakeem challenges the idea that helping is…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#9 | 5 Leadership Shifts Clinicians Must Make to Build High-Performing MedTech Teams
What separates average leaders from truly impactful ones — especially in the high-stakes world of MedTech and clinical innovation? In this episode, Hakeem is…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#8 | What Most Startups Miss When Hiring an Agency — Insights From a Multimedia Expert
Outsourcing is a smart move — but only if you choose the right partner. In this episode, Hakeem is joined by Nomi Farooq, founder of multimedia marketing…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#7 | 5 Critical Lessons Clinicians Must Learn to Commercialise Their Medical Device Globally
What does it really take to move from concept to commercial success in healthcare? In this episode, Hakeem speaks with Helen McCormack, CEO of HMC Marketing…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#5 | Behind the Numbers: The Habits That Built a Million Pound Business
Everyone wants to build a million-pound business — but how do you actually do it? In this episode, Hakeem speaks with Paul Dermody, serial entrepreneur and…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#4 | Why Strategy Alone Isn’t Enough — The Missing Piece Most Founders Ignore
What do mindset, self-awareness, and consistency have to do with building a successful business? In this powerful episode, Hakeem is joined by transformational…