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#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter decisions and influence customer behaviour.
In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Gill McKay, Applied Neuroscience Trainer and author of Stuck, to explore how understanding the brain can dramatically improve everything from leadership to marketing to culture.
Learn the difference between intrinsic and extrinsic motivation
Understand how Self-Determination Theory impacts team performance
Discover how top companies are…
The skinny
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