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#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job
“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume Wiatr
In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Guillaume Wiatr, narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action.
Guillaume shares his mission to help leaders shape narratives that move people—not just customers, but also teams, investors, and entire industries.
Learn the difference between story and narrative—and why it matters…
The skinny
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