Shows / Beyond the Needle: The Aesthetics Business Podcast
Beyond the Needle: The Aesthetics Business Podcast
Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse.
This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO.
If you’re an aesthetic practitioner seeking no-nonsense advice, you’re…
Episodes
- Beyond the Needle: The Aesthetics Business Podcast
The Instagram Strategies Working For Aesthetic Practitioners Right Now
In this episode, Emily shares the Instagram strategies that are actually working right now for aesthetic practitioners and clinic owners. With social media…
- Beyond the Needle: The Aesthetics Business Podcast
The Truth About Building & Renovating an Aesthetics Clinic with Eleanore Quadri
In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics…
- Beyond the Needle: The Aesthetics Business Podcast
How To Communicate More Effectively with Your Team & Patients with Marcus Haycock
In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into…
- Beyond the Needle: The Aesthetics Business Podcast
Turning Skincare Into a 6 Figure Revenue Stream with Cigdem Kemal Yilmaz
In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest…
- Beyond the Needle: The Aesthetics Business Podcast
The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull
In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the…
- Beyond the Needle: The Aesthetics Business Podcast
How to Become a More Confident Leader with Marcus Haycock
In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and…
- Beyond the Needle: The Aesthetics Business Podcast
How To Use AI in Your Aesthetics Business with Emma Michael
In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners. If you’ve ever…
- Beyond the Needle: The Aesthetics Business Podcast
The Confidence Toolkit for Aesthetic Practitioners
In this episode of Beyond the Needle, Emily dives into one of the most misunderstood topics in aesthetics and that is confidence. Not the polished, effortless…
- Beyond the Needle: The Aesthetics Business Podcast
The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa
In this episode, Emily sits down with Yogeeta Bawa co‑founder of Time Clinic, multi award winning clinic owner and founder of The Invisible Business Partner to…
- Beyond the Needle: The Aesthetics Business Podcast
The Patient Experience Your Aesthetic Clinic Is Missing
In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience. Not just the treatment…
- Beyond the Needle: The Aesthetics Business Podcast
The Consultation Framework Every Aesthetic Clinic Needs with Dr. Kamran Amjed
In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the…
- Beyond the Needle: The Aesthetics Business Podcast
How to Overcome Limiting Beliefs in Your Aesthetics Business
In this episode, Emily explores one of the most overlooked yet most powerful drivers of business success in aesthetics- your mindset. While strategy, marketing…
- Beyond the Needle: The Aesthetics Business Podcast
How to Keep Your Aesthetics Clinic Busy Over the Summer Months
In this episode, Emily dives into one of the most predictable challenges aesthetic practitioners face every year and that is keeping their clinic busy and…
- Beyond the Needle: The Aesthetics Business Podcast
How to Create Instagram Content That Reaches New Clients as an Aesthetic Practitioner
In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued. You’re…
- Beyond the Needle: The Aesthetics Business Podcast
How to Build a Sellable Aesthetic Clinic with Sarah Louise
In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection. Sarah’s journey is…
- Beyond the Needle: The Aesthetics Business Podcast
How to Use Storytelling to Attract More Patients
In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling. Not…
- Beyond the Needle: The Aesthetics Business Podcast
How to Speak With Confidence and Authority with Emma Gaskin
In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers…
- Beyond the Needle: The Aesthetics Business Podcast
The Mindset Shifts That Transformed My Business
In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics…
- Beyond the Needle: The Aesthetics Business Podcast
How to Shift From Practitioner to Business Owner with Fiona Macaskill
In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic…
- Beyond the Needle: The Aesthetics Business Podcast
How to Plan & Create a Month of Content in Under 5 Hours
In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content…
- Beyond the Needle: The Aesthetics Business Podcast
Client Retention, Confidence and Clinic Growth with Courtney Le Borgne
In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow…
- Beyond the Needle: The Aesthetics Business Podcast
How to Stop Procrastinating & Start Growing Your Aesthetics Clinic
In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination. Emily breaks down why…
- Beyond the Needle: The Aesthetics Business Podcast
How to Optimise Your Aesthetic Clinic for AI Search
In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching…
- Beyond the Needle: The Aesthetics Business Podcast
How to Never Run Out of Content Ideas for Your Aesthetics Clinic
In this episode, Emily breaks down one of the biggest frustrations aesthetic practitioners face when it comes to marketing: running out of content ideas. If…
- Beyond the Needle: The Aesthetics Business Podcast
How to Transition from the NHS to Aesthetics with Natalie Fletcher
In this episode, host Emily is joined by Natalie Fletcher, founder of Naturally Flawless Aesthetics, a midwife turned aesthetics practitioner and a standout…
- Beyond the Needle: The Aesthetics Business Podcast
Social Media Strategies That Will Dominate in 2026
In this episode of, Emily breaks down exactly how social media marketing for aesthetic clinics is changing in 2026 and what practitioners need to do…
- Beyond the Needle: The Aesthetics Business Podcast
The Truth About Sales, Hiring & KOL Opportunities with Sara Cheeney
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic…
- Beyond the Needle: The Aesthetics Business Podcast
How to Grow Your Aesthetics Clinic During a Quiet January
In this episode, Emily breaks down one of the most common fears aesthetic practitioners face and that is the January scaries. After the chaos of December, when…
- Beyond the Needle: The Aesthetics Business Podcast
How to Integrate Hormones, Lifestyle and Ageing into Your Aesthetics Treatment Plans with Dr. Hazel Parkinson
In this weeks episode Emily Ruse is joined by Dr. Hazel Parkinson a GP, aesthetic practitioner, dermatology expert and women’s health advocate. With over 20…
- Beyond the Needle: The Aesthetics Business Podcast
Aesthetics Testimonials Made Easy: Authentic Ways to Get More Social Proof
In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on…
Beyond the Needle: The Aesthetics Business PodcastHow Dr. Bethany Rossington Built & Scaled Renavé Clinic
In this episode, Emily sits down with Dr. Bethany Rossington, award-winning aesthetics practitioner, speaker, mentor, and founder of Renavé Clinic. Beth’s…
Beyond the Needle: The Aesthetics Business PodcastFrom GP to Aesthetics Clinic Founder with Dr. Magdalena Bejma
In this episode, Emily sits down with Dr. Magdalena Bejma, founder of Dr. Bejma Bespoke Medical Clinic one of Yorkshire’s most trusted aesthetic practices…
Beyond the Needle: The Aesthetics Business PodcastInstagram Reels for Aesthetics Clinics: A Simple Strategy to Attract and Convert Patients
In this season finale, host Emily Ruse breaks down one of the most misunderstood but powerful tools for clinic marketing right now: Instagram Reels. If you’ve…
Beyond the Needle: The Aesthetics Business PodcastHow to Host Aesthetics Clinic Events That Actually Convert
In this week's episode, host Emily Ruse reveals why most clinic events fall flat and how to transform them into powerful growth tools that actually fill your…
Beyond the Needle: The Aesthetics Business PodcastHow to Use Instagram Stories to Grow Your Aesthetics Clinic
In this episode, Emily dives into one of Instagram’s most underused yet most powerful tools for clinics and practitioners which is Instagram Stories. While…
Beyond the Needle: The Aesthetics Business PodcastThe Honest Truth About Starting, Growing, and Scaling an Aesthetics Clinic with Dr. Jessica Halliley
In this episode, Emily Ruse sits down with Dr. Jessica Halliley, founder of Your Beauty Doctor, aesthetics trainer, GP, KOL, and mum of two. Dr. Jess’s journey…
Beyond the Needle: The Aesthetics Business PodcastFrom Enquiry to Booking: How to Turn More Leads into Paying Patients for Your Aesthetics Clinic
Getting leads isn’t the problem for most aesthetics clinics converting them is. In this episode, Emily breaks down exactly how to transform more of your…
Beyond the Needle: The Aesthetics Business PodcastHow to Launch a Successful Membership Programme for Your Aesthetics Clinic
In this week’s episode, Emily is joined by Corinne from Patient Perfect to talk all things memberships- why they matter, how to structure them and how to make…
Beyond the Needle: The Aesthetics Business PodcastShould You be Marketing Your Aesthetics Clinic on TikTok?
In this weeks episode, Emily breaks down the TikTok hype and whether it’s a smart move for aesthetic business owners. If you’ve ever felt pressure to jump on…
Beyond the Needle: The Aesthetics Business PodcastBlending Aesthetics with Wellness and Finding Confidence at 40 with Emma Ross
In this episode, Emily speaks with Emma Ross, founder of ERA Aesthetics & Wellness, Northern Ireland’s first sanctuary dedicated to combining advanced medical…
Beyond the Needle: The Aesthetics Business PodcastThe Truth About Outsourcing Your Marketing as an Aesthetic Practitioner
In this weeks episode, Emily shares an honest, behind-the-scenes look at what it really takes to successfully outsource your social media and digital marketing…
Beyond the Needle: The Aesthetics Business PodcastThe Realities of Starting an Aesthetics Business as a Nurse with Lucy Foster
In this episode, host Emily Ruse sits down with Lucy Foster, founder of Three Medical Aesthetics in Nottingham and London. With over a decade of NHS experience…
Beyond the Needle: The Aesthetics Business PodcastCommon Mistakes That Are Sabotaging Your Aesthetic Clinic Growth
In this season finale, Emily dives into the unspoken mindset blocks that hold so many aesthetic practitioners back from showing up confidently, taking action…
Beyond the Needle: The Aesthetics Business PodcastHow To Help Your Clinic Rank #1 On Google
In this episode, Emily dives deep into the most underused but highly effective marketing strategy for aesthetic clinics: SEO (Search Engine Optimisation)…
Beyond the Needle: The Aesthetics Business PodcastAdvertising Standards Authority (ASA) Guidelines for Aesthetic Practitioners: What You Can (and Can’t) Say Online
In this episode, Emily is joined by Nicky Baker, Regulatory Project Manager at the Advertising Standards Authority (ASA), to demystify one of the most…
Beyond the Needle: The Aesthetics Business PodcastInstagram to Enquiries: Converting Followers into Bookings for Your Clinic
In this week's episode, Emily shares a value-packed guide to help aesthetic practitioners convert their Instagram followers into consistent, high-quality…
Beyond the Needle: The Aesthetics Business PodcastLessons from a Dentist Turned Aesthetic Practitioner with Dr. Amy Law
In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in…
Beyond the Needle: The Aesthetics Business PodcastInstagram Marketing for Aesthetic Practitioners: What Works in 2025
Is Instagram draining your energy instead of bringing in bookings? In this week's episode, Emily gives you the ultimate guide to making Instagram work for your…
Beyond the Needle: The Aesthetics Business PodcastFiller Complications, Female Confidence & Ethical Aesthetic Practice with Dr. Olivia McCabe-Robinson
In this episode, host Emily Ruse speaks with Dr. Olivia McCabe-Robinson, a former NHS surgeon turned aesthetics doctor and the founder of Dr Olivia Medispa…
Beyond the Needle: The Aesthetics Business PodcastHow to Build a Magnetic Personal Brand as an Aesthetic Practitioner
In this week's episode, Emily dives deep into one of the most powerful tools for clinic growth , personal branding. If you’re an aesthetic practitioner trying…
Beyond the Needle: The Aesthetics Business PodcastUnlocking the Power of Skincare in your Aesthetic Clinic with Lorna Bowes
In this weeks episode, host Emily Ruse is joined by industry icon Lorna Bowes, founder of AestheticSource, to discuss why skincare is the most underused—but…
Beyond the Needle: The Aesthetics Business PodcastReclaiming Confidence Through Aesthetics with Dr. Alison Colville
In this weeks powerful and deeply personal episode, Emily is joined by Dr. Alison Colville, founder of The Avery Clinic, to discuss her unique journey through…
Beyond the Needle: The Aesthetics Business PodcastThe 6 Things Aesthetic Patients Really Want in 2025
In this episode, Emily breaks down exactly what today’s aesthetic patients are looking for and why understanding these evolving expectations is crucial for…
Beyond the Needle: The Aesthetics Business PodcastRaising Standards in Aesthetics- Patient Safety, Ethical Practice, and Mentorship with Kate Ross
In this episode, Emily sits down with Kate Ross, a highly respected aesthetic practitioner, mentor, and patient safety advocate. Kate is the founder and…
Beyond the Needle: The Aesthetics Business PodcastInvesting in the Right Aesthetic Device: What You Need to Know with Matt Hubball
In this week's episode, host Emily Ruse is joined by industry expert Matt Hubball, former UK and Ireland Country Director for Sofwave and now an aesthetics…
Beyond the Needle: The Aesthetics Business PodcastThe Power of Email Marketing: How to Build and Nurture Your Email List for Long-Term Success
In this season finale, host Emily Ruse dives into one of the most underutilised yet highly effective marketing strategies for aesthetic practitioners—email…
Beyond the Needle: The Aesthetics Business PodcastThe Science of Ageing: How Regenerative Medicine and NAD+ Can Transform Your Aesthetics Practice with Dr. Nichola Conlon
In this episode, host Emily Ruse explores the fascinating world of regenerative medicine and NAD+ with Dr. Nichola Conlon, biochemist and founder of Nuchido…
Beyond the Needle: The Aesthetics Business PodcastCQC Registration Made Simple: How to Stay Compliant with Tracey Jones
If the idea of CQC registration leaves you feeling overwhelmed, confused, or just unsure of where to start, this episode of is for you. Host Emily Ruse is…
Beyond the Needle: The Aesthetics Business PodcastHow to Build Camera Confidence and Create Engaging Content for Your Aesthetics Business
In this episode, Emily tackles a topic that many aesthetic practitioners struggle with: building camera confidence. If you’ve ever felt awkward or unsure about…
Beyond the Needle: The Aesthetics Business PodcastHow to Create a Strong Online Visual Identity for Your Aesthetic Clinic with Hannah McClune
In this episode, host Emily Ruse is joined by Hannah McClune from Visible by Hannah, one of the UK’s leading brand photographers and videographers. Together…