Latest / Beyond the Needle: The Aesthetics Business Podcast
Aesthetics Testimonials Made Easy: Authentic Ways to Get More Social Proof
In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable.
Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed publicly. This leaves clinics stuck, even though social proof is one of the most powerful tools for building…
The skinny
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