Latest / Beyond the Needle: The Aesthetics Business Podcast
How to Shift From Practitioner to Business Owner with Fiona Macaskill
In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners believe they need better marketing, clearer strategy, or more qualifications to grow, Fiona explains how the real barrier often sits much deeper in how practitioners see themselves and their role as business owners.
Fiona shares how self-doubt, imposter syndrome, and a reluctance to fully step into the identity of a clinic owner can quietly limit growth. From underpricing…
The skinny
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