Latest / Beyond the Needle: The Aesthetics Business Podcast
How to Optimise Your Aesthetic Clinic for AI Search
In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching for clinics with AI instead of Google or Instagram.
Platforms like ChatGPT, Perplexity, Gemini and Copilot are already influencing who gets recommended when people ask questions like “Who is the best aesthetic clinic near me?” or “Who can I trust for injectables?”. And unlike traditional search engines, AI doesn’t show long lists of options. It gives a small number of answers.
Emily explains why this matters for aesthetic practitioners…
The skinny
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