Latest / Beyond the Needle: The Aesthetics Business Podcast
Lessons from a Dentist Turned Aesthetic Practitioner with Dr. Amy Law
In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results.
Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth.
You’ll also hear about her viral skincare…
The skinny
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