Shows / Mobile Signal
Mobile Signal
The mechanisms behind mobile growth's biggest wins. Decoded. We break down the platforms shaping mobile performance marketing. AppLovin and AXON, Unity and Vector, Meta, Moloco, Google, plus deep synthesis on where the industry is actually heading. Hosted by Josh Chandley, founder with 15 years in mobile growth. Guests include executives from the top ad networks shaping the space. → Subscribe to understand mobile growth before your competitors do Topics: mobile user acquisition, performance…
Episodes
- Mobile Signal
AppLovin vs Unity: Who's Winning and What Could Change?
AppLovin vs Unity after Q3 2026 earnings: who’s pulling ahead, and what could change? Josh Chandley, Matt and Vincent unpack AXON, Unity Vector, AI ad…
- Mobile Signal
Duopoly Special: Meta Is Pricier. Google's Network Is Back. Blame Better Targeting.
Mobile ad prices are shifting as Meta becomes pricier and Google's network regains footing. Learn how better targeting impacts your spend. We analyze the…
- Mobile Signal
The AppLovin Unity lawsuit, Tencent announces AdSurge, CloudX releases Orchestrator.
AppLovin, which runs Max, the largest mediation platform in mobile gaming, is in arbitration with Unity over the Ad Quality SDK and the data it collects…
- Mobile Signal
Unity's Vector Is Working. Now the Runtime Data Test. Felix Thé, Chief AI Officer at Unity
Unity's ad business has grown for six straight quarters in an ecosystem dominated by AppLovin's AXON network and MAX mediation. None of that growth came from…
- Mobile Signal
Can Game Publishers Build the Next AppLovin? Tencent, Voodoo, and more are building.
Game publishers building their own ad networks. The question is whether any of them can become a real ad network, or whether they stall as highly advanced…
- Mobile Signal
Is DT's Data Strategy a Real Edge? | Itai Cohen, CSO at Digital Turbine
If you monetize with ads, Digital Turbine is bidding on your inventory with something no other network has. Its software ships inside the firmware on roughly a…
- Mobile Signal
Roundup: Which networks are winning? Is D2C here? Are downloads really down?
The conversation delves into the earnings reports of AppLovin, Unity, and Liftoff, and the operator's take on what it means for advertisers. It explores the…
- Mobile Signal
CloudX Agentic Buying: Neutral Infrastructure or a New Ad Network? Jim Payne, Mobile Ad Tech
CloudX just announced Agentic Buying, a move onto the demand side. CEO Jim Payne returns to explain whether it’s an ad network, a DSP, or something new. And…
- Mobile Signal
AppLovin: Can Anyone Catch The Apex Predator?
AppLovin is the apex predator of in-app ads, and it just keeps pulling away. 59% revenue growth, 90% incremental flow-through to EBITDA, and self-serve going…
Mobile SignalAdjoe: Beating Meta on iOS | How Rewarded UA Survives Your Best Players
Rewarded user acquisition has always carried a reputation problem: users show up for the rewards… then disappear. But adjoe's data says the opposite. That’s…
Mobile SignalRace For The Last Lever | Olivia Barnett, COO of Craftsman+, on AI Creative, Ad Networks
Networks own targeting. They set the bids. Ad creative is the last input mobile gaming advertisers still control. Now Meta is generating ads with AI at scale…
Mobile SignalCloudX: The New Neutral | Jim Payne & Dan Sack, the Founders of MAX, on What Comes Next
The founding team of MoPub and MAX just raised $30M to build the next chapter of mobile monetization for the AI era. Their new approach starts from a simple…