Unity's Vector Is Working. Now the Runtime Data Test. Felix Thé, Chief AI Officer at Unity
Unity's ad business has grown for six straight quarters in an ecosystem dominated by AppLovin's AXON network and MAX mediation. None of that growth came from engine data.
Our conversation explores the journey of launching Vector, the early hate, the challenges faced in transitioning from legacy systems, and the importance of developer data in enhancing game performance. Felix discusses the significance of predictive modeling, the introduction of Day 28 metrics, and the competitive landscape surrounding these innovations. We also delve into the significance of data ownership and its impact on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.