The AppLovin Unity lawsuit, Tencent announces AdSurge, CloudX releases Orchestrator.
AppLovin, which runs Max, the largest mediation platform in mobile gaming, is in arbitration with Unity over the Ad Quality SDK and the data it collects. Unity’s Vector has posted 18 months of consistent gains and the question is what’s driving them. Miniclip, Tencent’s publishing arm, launched AdSurge, a standalone in-app ad network built on years of cross-promotion data and aimed at ad-monetized games first. CloudX launched Orchestrator, a multimediation tool with AppLovin Max as its first supported platform.
Josh Chandley and Vincent Tessier (CMO, 52 Entertainment) on what the three have…
The skinny
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