Duopoly Special: Meta Is Pricier. Google's Network Is Back. Blame Better Targeting.
Mobile ad prices are shifting as Meta becomes pricier and Google's network regains footing. Learn how better targeting impacts your spend.
We analyze the current duopoly landscape, specifically focusing on the recent growth of the Google AdMob network and the rising costs on Meta platforms. This episode is designed for senior UA managers and ad tech operators who need to understand why these price fluctuations are happening and how they affect overall campaign performance.
We also address a listener question regarding why major studios choose to separate mediation platforms. By understanding…
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