Is DT's Data Strategy a Real Edge? | Itai Cohen, CSO at Digital Turbine
If you monetize with ads, Digital Turbine is bidding on your inventory with something no other network has. Its software ships inside the firmware on roughly a billion Android devices, which means it can install apps directly, and to do that it has to read what is already on the phone. That app list becomes a signal in the auction.
The question is whether that actually changes what you get paid. Every other network sees inside apps. DT sees across them. Is that a real pricing edge, or a story?
Itai Cohen, Chief Strategy Officer at Digital Turbine, argues it is real, and that it shows up most…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.