Shows / Mumbrellacast
Mumbrellacast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
MumbrellacastMumbrellacast: Justin Hind; plus, advertising soars - but when will the bubble burst?
On this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial…
MumbrellacastGroupM finds its Essence in Mediacom, and is Musk in for the E-long run?
On this week's Mumbrellacast, Andrew Banks, Emma Shepherd, and Kalila Welch join host Calum Jaspan to discuss Elon Musk purchasing Twitter (17:10), and how…
MumbrellacastRussel Howcroft on the consultancy disruption and everything else
In this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his current hat, including 3AW, Sayers…
MumbrellacastHugh Marks, Carl Fennessy, Matilda Bosely, and Gai Le Roy
On this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and…
MumbrellacastRadio returning to normalcy, Woolies in-housing, plus Natalie Harvey
On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss early observations from the first two radio surveys of the year…
MumbrellacastThe super marketing shake-up, plus Private Media's Will Hayward
On this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the…
MumbrellacastBattling misinformation in the federal election, plus the IMAA’s Sam Buchanan
On this week's Mumbrellacast, Kalila Welch and Anna Macdonald join host Calum Jaspan to discuss misinformation and political spend in the imminent federal…
MumbrellacastIndie publishers unfriend Meta, plus Henry Innis and Matt Farrugia
On this week's Mumbrellacast, reporter Anna Macdonald and director and publisher of Broadsheet, Nick Shelton join host Calum Jaspan to discuss the…
MumbrellacastChris Howatson, Tajer is back, plus Dan Monheit checks in from SXSW
On this week's Mumbrellacast, Kalila Welch joins Calum Jaspan to break down Henry Tajer's move and influencer marketing, while Dan Monheit joins from SXSW…
MumbrellacastAd-funded streaming, sanctions and Jane Huxley on IWD
Disney is introducing a cheaper, ad-supported subscription model for Disney+. Will this change the streaming market? (01:37). Phoebe Netto joins to discuss…
MumbrellacastMumbrellacast Special: Cross industry panel on fixing the pitch
This podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM…
MumbrellacastInterviews with Kirsty Muddle and Ken Cato, while Ben Willee talks financials
On this week's Mumbrellacast, Spinach's Ben Willee joins to discuss the financial reporting period (01:47), before interviews with Ken Cato (12:47) and new…
MumbrellacastGaven Morris on Bastion and the ABC, plus TA markets to the world
Tourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international…
MumbrellacastInterviews with Justin Hind and Pete Bosilkovski, plus TV ratings in 2022
CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings…
MumbrellacastA big promotion at WPP, live sports value and Zenith’s Nickie Scriven
In the first Mumbrellacast of 2022, the team looks at Rose Herceg's appointment as president of WPP Australia and New Zealand (2:24), as well as speaking to…
Mumbrellacast2021 in review, plus Publicis' Michael Rebelo
In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media and marketing industry…
MumbrellacastAdland still isn't learning, media plays and Katie Rigg-Smith
Media plays from Ten ViacomCBS, SCA and Racat Group (03:24) The Australian ad industry is again lagging on its sexist attitudes and behaviour towards women…
MumbrellacastTotal share or key demos, who won TV in 2021?
On Monday morning, Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two…
MumbrellacastTotal News numbers, a botched interview and The Hallway's Simon Lee on mental health
The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research…
MumbrellacastOMD splits the hot seat and the Moonman 'blasts off'
Omnicom Media Group appointed OMD managing director, Laura Nice, and OMD chief digital officer, Sian Whitnall as co-CEOs this week, ending several months of…
MumbrellacastThe last lockdown radio ratings, Christmas campaigns and CarExpert's Alborz Fallah
Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month…
MumbrellacastMumbrellacast Special: Media Unmade audio edition, Chapter One
In this special edition of the Mumbrellacast, Mumbrella editor-at-large and proprietor of Unmade, Tim Burrowes, presents chapter one of his book, Media Unmade…
MumbrellacastSeven's game changing move, double digit SMI results, plus Peter Horgan and Liz Wigmore
Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million…
MumbrellacastCould Facebook become the Google of the Metaverse?
Big tech was in focus this week, with both Google and Facebook dropping Q3 financials, as well as a focus on the Metaverse and Google's anti-trust case. (2:40)…
MumbrellacastBeverley McGarvey & Rod Prosser on Ten ViacomCBS upfronts, and can we find a way out the talent crisis?
Ten ViacomCBS presents its Upfronts for 2022, the third of the FTA networks to do so. (02:46) The team discusses the talent crisis facing the industry, how…
MumbrellacastSeven's turn at Upfronts, a big buy for Nunn Media and Simon Ryan
On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news. On Tuesday, Seven became…
MumbrellacastTalkback dominates radio ratings again, brands finding their voice and a new sound for Mumbrella
The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey…
MumbrellacastGoogle’s ad tech dominance and a Dentsu reunion for Ryancap’s missing puzzle piece
This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and…
MumbrellacastMumbrellacast: Female CEO movements, streaming in Australia and CRA's hunt for a new head
Over the weekend there was the announcement of two new female CEOs in the advertising world, with Sheryl Marjoram returning to Australia from McCann London to…
MumbrellacastSquarespace's David Lee on why in-housing creative isn't for everyone
Squarespace's David Lee has turned the tech start-up's creative team into one of the world's most renowned in-house units in the world since he joined from…
MumbrellacastEverything you need to know about Nine in 2022 and radio ratings see an overhaul
This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its…
MumbrellacastCRA's Joan Warner & GfK's Dr Morten Boyer detail the radio ratings shakeup
Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance…
MumbrellacastWhat the High Court's Facebook ruling means for publishers, and a wrap of R U OK? Day
This week the High Court of Australia ruled media outlets that run Facebook pages are the “publishers” of third-party comments on the platform, dismissing the…
MumbrellacastLockdowns and radio ratings, Virgin's vaccine push, plus a chat with Havas Group leadership
The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where…
MumbrellacastMike Sneesby's first Nine financials, Qantas pushes vaccines so we can 'Fly Away'
The team breaks down Mike Sneesby's first financial year investor call and questions whether he is still enjoying confidence off the back of his good work as…
MumbrellacastThinkerbell’s Reid & Ferrier on combined media and creativity, PwC involvement and more
After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke…
MumbrellacastFin results for Seven, HT&E, SCA & more, Optus launches SubHub, plus MLA's Nathan Low
It's a financial reporting special this week on the Mumbrellacast. We break down results from media companies Seven West Media, Southern Cross Austereo, and…
MumbrellacastAnt White departs H+W, Dan Monheit chats 'The Factsination', plus OzTam's Doug Peiffer on VOZ
Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The team discusses what the…
MumbrellacastBeverley McGarvey & Jarrod Villani chat about launching 'unique' Paramount+
ViacomCBS will launch its new streaming service Paramount+, this week on August 11. The platform will replace the existing 10 All Access, and represents a more…
MumbrellacastMike Wilson leaves Havas, IPG sells more agencies, plus Nine Radio's Tom Malone
Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group…
MumbrellacastKIIS FM's Ryan Jon on how brands stuff up influencer marketing
Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he's also a podcast host and…
MumbrellacastAimee Buchanan takes the hot seat at GroupM, so who’ll replace her at OMD?
WPP has confirmed that OMD Australia CEO, Aimee Buchanan, will be taking on the role of GroupM CEO, after the role was vacated by Mark Lollback. The team dives…
MumbrellacastHamish McKenzie explains why Substack won't be enabling advertising
New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist…
MumbrellacastAll things Seven as David Leckie passes and Tokyo 2020 gets underway
Australian television legend David John Leckie died this week at aged 70, with his family revealing the former Seven West Media (SWM) passed away after…
MumbrellacastBrent Hill’s new Tourism Fiji gig, that ‘Old Mate’ ad and dealing with government
South Australian Tourism Commission (SATC) executive director of marketing, Brent Hill, was recently announced chief executive officer of Tourism Fiji. Before…
MumbrellacastDoes the Australian Government need a CMO?
This week the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign…
MumbrellacastSiimon Reynolds on returning to Australia and vaccine campaigns
Siimon Reynolds became an industry personality for being the creative brains behind the 1987 ‘Grim Reaper’ advertising campaign, which warned the public of the…
MumbrellacastAre ratings the radio industry’s greatest confidence trick?
This week’s radio ratings saw an historic result in Sydney, with KIIS FM’s Kyle and Jackie O taking the title of the #1 breakfast show, breaking a 17-year…
MumbrellacastTim Burrowes on his book Media Unmade and more than a decade at Mumbrella
This week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian…
MumbrellacastAs sports broadcasting fragments, is there enough audience to go around?
Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to…
MumbrellacastPaul Cowan on the client-agency relationship
Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made…
MumbrellacastThe indies vs network agencies debate heats up again
It’s been a big week of movements in the media and marketing industry, with some key departures across the board. Leo Burnett CEO Melinda Geertz has announced…
MumbrellacastHow Amy Bradshaw plans to build VaynerMedia's presence in Australia
VaynerMedia recently opened its doors in Australia under the watchful eye of business director Amy Bradshaw, who has been charged with getting Gary…
MumbrellacastSeven and Ten lean into digital and forecast a big second half of 2021
iSentia is set to be taken over by Access Intelligence, after 12 months of the falling share prices for the media monitoring company. Software-as-a-Service…
MumbrellacastPeter Sloterdyk on why brands must stop pandering to purposes
Marketers need to stop allowing their brands to pander to purpose, chief marketing and technology officer for Koala, Peter Sloterdyk, has told the…
MumbrellacastWhy on earth would you relaunch a magazine in a declining print market?
Game one of the 2021 State Of Origin series showed a significant recovery in audience when compared with 2020’s first clash, with 1.911 million viewers across…
MumbrellacastWhy Matt Knapp left Dollar Shave Club and what’s next
Former Dollar Shave Club VP and executive creative, Matt Knapp, is the latest guest on Mumbrella’s new weekly standalone interview series, and joins Damian…
MumbrellacastRadio ratings deliver a shake up in the Sydney market
The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast…
MumbrellacastWhy Christian O'Connell's move to Australia was the biggest gamble of his life
Christian O'Connell was the host of a #1 national breakfast show in the UK before Australian Radio Network took a punt on bringing him to Melbourne's GOLD FM -…
MumbrellacastWhy some companies pay less tax by earning more revenue
This week Facebook Australia has reported that its 2020 advertising revenue collected in Australia was $712.66 million, up $3.2 million on the prior year. Only…