As sports broadcasting fragments, is there enough audience to go around?
Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to broadcast the Champions League and associated competitions. The news follows several recent rights deals for different football competitions snapped up by streaming services, as the sport fragments further. So what does it mean for Stan Sport, and what are the implications for the wider sports broadcasting landscape in Australia?
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The skinny
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