CRA's Joan Warner & GfK's Dr Morten Boyer detail the radio ratings shakeup
Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance on paper diaries finally coming to an end.
CRA has worked with ratings data provider GfK on a new Radio360 system, which will include a mix of listeners wearing an electronic watch meter, as well as e-diaries, with paper diaries to be slowly phased out. Live streaming data will also be integrated into the multimillion-dollar system from 2022.
In this special episode of the Mumbrellacast, CRA chief executive officer, Joan Warner, and GfK…
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