Paul Cowan on the client-agency relationship
Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made in the account relationship, and how to fix them.
Over the course of the interview, Cowan touches on several chapters covered in his new book, 'Connecting with Clients', such as the optimism bias with which 'problem accounts' are viewed, as well as 'the forced relationship' which can be the cause of tension in the client-agency relationship.
Cowan's time within agencies, and then working externally to pinpoint and solve some of the…
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