Everything you need to know about Nine in 2022 and radio ratings see an overhaul
This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its entertainment offering, there was major focus on technology - particularly Nine Galaxy moving to a CPM model, and a new deal will see Nine's Audience match integrated with Salesforce in early 2022, allowing clients to match and activate customer data to Nine's 14 million signed-in users.
The week also began with the news that Commercial Radio Australia (CRA) and GfK will be changing its radio ratings system. The move will see a shift away from a…
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