Gaven Morris on Bastion and the ABC, plus TA markets to the world
Tourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international tourism marketing (02:00). Super Bowl advertising after this week's blockbuster marketing event (10:28), and an interview with CEO of Bastion Transform, and former ABC director of news, Gaven Morris (21:24).
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.