Shows / Operators
Operators
In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli…
Episodes
- Operators
E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46…
- Operators
E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy
02:00 Preparing for Father's Day 07:14 Content Planning and Pricing Strategy 11:11 Media Mix and Channel Activation 29:45 Channel Diversification and Crop…
- Operators
E048: Roman Khan: Buying and Growing DTC Companies
00:00 Introduction and Background to Roman 06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and…
- Operators
E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
00:00 Introduction and Market Update 07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated…
- Operators
E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.
00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand…
- Operators
The Ridge X Marques Brownlee Partnership: A Deep Dive
In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to…
- Operators
E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More
03:42 Discussion on January Retail Sales 24:07 Analysis of Shopify's GMV in Q4 33:09 Panzerism of the week 41:49 Creating a Fun Work Environment 44:00 Yeti's…
- Operators
E043: Shopify's price increase, Tapestry's earnings, TikTok as a marketing platform & more
00:00 Introduction and Random Conversations 06:00 Review of Tapestry's Earnings 20:16 Discussion on Amer Sports IPO 28:17 Analysis of Shopify's Price Increase…
- Operators
E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More
00:00 January Performance 03:06 International Expansion 06:23 Competitor Challenges 11:31 The Rise and Fall of Brands 19:01 Surprising January Results 22:03…
- Operators
E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More
Episode 41 Summary The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of…
- Operators
E040: Merchandising Deep Dive
00:00 Enhancing customer experience through digital merchandising planning. 10:44 Seasonal merchandise crucial for successful wholesale strategy. 12:55…
- Operators
E039: Creative, Top Of Funnel, Productivity Hacks, Delegation, Brand Performance & More.
00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic…
- Operators
E038: The Inventory Deep Dive.
00:00 Introduction and Importance of Inventory Management 01:24 The Complexity of Inventory Management 03:20 Factors Affecting Inventory Risk 05:27 Time-Based…
- Operators
E037: 2024 Planning, How Ridge Launched Watches, Move Back To Bootstrapping, CEOs Just Write & More
00:00 Introduction and New Year's Celebration 01:29 Annual Planning and Quarterly Execution 03:17 Purpose and Use of Reporting 08:36 The Role of CEOs in…
- Operators
E036: The Big Debate: Remote or Office? Featuring Steven CEO of Cuts Clothing VS Sean CEO of Ridge.
This is a special unreleased episode. The third show ever recorded by the Operators. (00:00) Introduction and Appreciation (01:57) The Effectiveness of…
- Operators
E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More
December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs…
- Operators
E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias
00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25…
- Operators
E033: Cyber Monday Results, Contract Manufacturing, Global Commerce Dynamics, Market Competition.
00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in…
- Operators
E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More
00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times…
- Operators
E031: Black Friday Special: Deals, Customer Experience, Operations, Success Metrics, Trends & More
03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for…
- Operators
E030: Amazon & Meta Join, Authentic Brands Group Welcome Shein, Ridge Launch Travel, Q4 Pulse Check.
25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod 02:12 Apple EU regulation of its App store, Meta…
- Operators
E029: DSC Acquisition, ERP, Strategy, BFCM Tips. Plus Operators Are Joined by Sharoon CEO of Fulfil.
[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever…
OperatorsE028: Future of Chinese Manufacturing, Hello Bello Breakdown, Celebrities as Partners, Luxury Brands
[00:02:48] China: diversifying manufacturing class. [00:03:47] China diversifying manufacturing location. [00:08:52] HexClad considering steel requirement…
- Operators
E027: Building Houses, Price Sensitivity, Amazing Tech, Growth Teams, Strategic Planning & More
[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price…
- Operators
E026: Consumer Takeovers, AI VS VC, Zuck's Digital & Physical Infusion, Q4, Alo IPO & More
[00:02:20] Impending influx of consumer company takeovers. [00:05:42] VC, SAAS: Destroyed by AI. [00:11:35] Zuck: merging of physical and digital worlds…
- Operators
E025: Q3 Results, Global Growth, Scaling 1-10, Consumer Landscape Speculation, Interest Rates & More
[00:04:00] Q3 recap. [00:15:45] HexClad expected to dominate Q4. [00:26:51] 1-10M business growth. [00:29:51] Scaling requires process, system, team…
- Operators
E024: Aggregator Models Thrasio, Diversification, Ecom Acquisitions, Brand Value Longevity & More
[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator…
- Operators
E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More
00:02:58 Amex loyalty, payment issues, scaling challenges summarized. 00:07:50 Scaling business, focus on enterprise value. 00:13:18 Recommended credit cards…
- Operators
E022: Full House of Operators. Growth Targets, Differentiation, Role of a CEO, Trending News & More
[00:05:17] Setting growth target, big partnerships, HexClad, expanding customer base [00:10:38] Mayhem, slow hiring, key hires, delegating. Getting there…
- Operators
E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More
[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a…
- Operators
Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.
[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how? [00:04:29] Territories, channels, products, royalties: Licensing essentials. [00:07:43]…
- Operators
E019: Building Business Moats: Strategies, IP, Competitive Advantages, Knowledge, Patents & More
00:02:22 Consumer businesses need competitive advantages for success. Building scale and expanding into new categories give companies an edge. Limited moats…
- Operators
E018: How To Price Your Products. A Deep Dive Special.
[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus…
- Operators
E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators.
00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring…
- Operators
E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising…
- Operators
E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More
https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [00:03:12] Kitsch backstory [00:12:14] Unintentional business success, Faire…
- Operators
E014: The Operators Focus on Culture. Hiring Unconventionally, Paying Top Talent, Meetings, Values.
[00:02:59] Unconventional hiring strategy: trust-based recruitment success. [00:05:11] CEO Jeff runs the business day-to-day, while the Matt focuses on product…
- Operators
E013: Prime Results, Hiring Execs, China, Ecommerce Health, Investing, Panzerism & More.
00:02:17 Amazon's Prime Day exceeded expectations, with some sellers reporting significant increases in sales compared to normal days. 00:25:47 Factors…
- Operators
E012: Twitter vs Threads, Prime Day Deal/No Deal, Definitive COGS, Margins, Profit Per Day & More
00:02:53 Bet against Zuckerberg? No. Killed Snapchat and Twitter. Sean is bummed about rebuilding social graph on threads. 00:06:58 Twitter's alienation may…
OperatorsE011: Choosing The Right Business, Communication, AI Commerce, Entrepreneurial Experience & More
[00:04:45] Returns fraud website exposed fraudulent refund practices. [00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io…
- Operators
E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue…
- Operators
E009: Mehtab Karta, META Cheat Codes, Financing, Panzerism, Covid, 13-week Cash Flow Model & More.
How to not pay your META creditors? (01.11) Mehtab intro (02.27) Financing eCommerce (17.40) Was Covid actually good for business (37.57) Value propositions…
- Operators
E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue…
- Operators
E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
(01:15) The role of luck in success (04:25) Time in the game matters (08:45) Worst things we've done as a business (09:30) Sean- It got legal (10:50) Matt -…
- Operators
E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More.
Marty Sullens. Managing Partner at Wholesome Goods. Twitter: https://twitter.com/Sumohax0r (03:20) Intro (04:16) Marty Story (09:35) Wholesome Goods Structure…
- Operators
E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
Attribution modelling (MER, mixed media) (03:30) Branding (Simple Modern) (19:00) Klaviyo (25:00) Panzerism (35:00) How most brands are sold (38:00) Ridge…
- Operators
E004: Organisational Structure, Taking Vacations, Panzerism, Negotiation, TV Advertising & More. (Listen until the end, it's worth it).
Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Show Breakdown: Intro…
- Operators
E003: People Cost, Panzerism, Asymmetric Risk, Shopify Layoffs, Flexport & More.
(2:13) Operators intro (5:15) Revenue and People Cost (18:00) Panzerism - work hard (26:15) Asymmetric Risk (40:18) Shopify Layoffs (52:00) Flexport and…
- Operators
E002: Should consumer brands be public, Strategy for 2023, When to use 3PL, Being a CEO & more
(3:00) Strategy at HexClad for 2023 (7:00) Ridge. Are you pushing for growth or preparing for growth (10:00) HexClad. What is your future of fulfilment and ops…
- Operators
E001: Welcome to The Show, Bootstrapped VS Venture, Salary & Distributions, How Much Lawyers Make, The Value of Bankers, Sharing is Powerful. Featuring Our Fourth Host Mike Beckham.
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue…