E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
00:00 Introduction
03:09 Panzerism: Trust No One
04:06 Termination of Relationship with an Agency
07:53 Success, Failure, and Overvaluing Contributions
09:46 Building Trust and Hiring Practices
13:32 Challenges with Meta Advertising
15:00 Diversification into Other Channels
25:17 Transitioning to Other Channels
27:40 The Importance of Profitability and Knowing Your Numbers
30:01 Dealing with Meta Performance Issues
31:01 Navigating Conversion Lag and Meta Changes
36:19 Balancing Growth and Efficiency
47:17 The Power of Product, Market, and Channel
48:40 The Success of Retail Stores
57:37…
The skinny
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