E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators.
00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great brands start with superior functional improvement. 00:22:12 Brand emote, invest in functional over fashion. 00:27:40 Consistency is key in building a brand. 00:29:28 Affordable pricing, experienced…
The skinny
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