E018: How To Price Your Products. A Deep Dive Special.

Operators · Aug 23, 2023 · 59m

[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus pricing: Calculate costs, add markup. Weaknesses: Customer perception, competition's pricing. [00:13:32] Extensive price history, AOV increase, wallet market. [00:15:02] Gucci wallet: affordable gift with high demand. [00:18:39] Affordable premium product, strong email deliverability. Exceptional. [00:21:44] Pricing strategy: gross margin, cost optimization, discounts. [00:25:38] Failed auction website experiment reveals psychological…