E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

Operators · Dec 20, 2023 · 58m

December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable Word of Mouth Using Transaction Data for Word of Mouth Analysis The Complexity of Facebook's Ad…