Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.

Operators · Sep 6, 2023 · 59m

[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how?

[00:04:29] Territories, channels, products, royalties: Licensing essentials.

[00:07:43] Licensing creates revenue and limits competition.

[00:11:53] 'PhD' levels discuss brand collaborations, licensing agreements.

[00:14:03] Two layers: IP in licensing agreements, risks.

[00:18:08] Licensing expands brand through partnerships and products.

[00:23:56] Look beyond obvious licenses for brand partnerships.

[00:27:40] Licensing intersects our business through relationships and influencers.

[00:35:17] Using targeted marketing to…