Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastContent Optimization for Maximum Reach
Episode Overview: A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing Your Existing High-Value Content
Episode overview: Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Identifying High Value Content
Episode Overview: In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Changing Careers for SEO; A Risky Payoff - Jim Christian // Digital Blush
Episode Overview: There’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital
Overview: How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Core Algorithm Update - A Seismic Shift Toward User Expectations
Episode overview: Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Perils of Over-Optimizing Website Content
Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
September 2019 SEO Winners and Losers: YouTube and Spotify win the month
Episode Overview: With a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's Real News Update -- Jordan Koene // Searchmetrics
Episode Overview: Ben and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dealing With a Google Manual Penalty -- Dan Petrovic // Dejan
Episode Overview: Learn about the audacious site migration that allowed Dan Petrovic and Dejan marketing to escape and correct a severe manual Google penalty…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Grey Hat SEO Link Building Practices -- Dan Petrovic // Dejan
Episode Overview: What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Penalties & Recourse for Grey Hat SEO Practices -- Joe Sinkwitz // Digital Heretix
Episode Overview: In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Grey Hat CRO and Experience Optimization -- Joe Sinkwitz // Digital Heretix
Episode Overview: When viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Grey Hat Keyword and Content Strategies -- SRP Flooding, Stolen Content -- Joe Sinkwitz // Digital Heretix
Episode Overview: We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Grey Hat Backlinks & Social Proof Practices -- Joe Sinkwitz // Digital Heretix
Episode Overview: Despite rumours to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Life in Grey Hat SEO -- Joe Sinkwitz // Digital Heretix
Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Fuzzy Boundary Between Grey and Black Hat SEO
Episode Overview: Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Next Generation of Black Hat SEO Tactics
Episode Overview: Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Introduction to Grey Hat Month and White Hat SEO
Episode Overview: Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
August 2019 SEO Winners and Losers: Facebook Ascends, Netflix Softens, Youtube Dominates While Twitter Slides
Episode Overview: August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter correct their…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Google Interprets Website Context and Settings
Episode Overview: Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are You Sending the Right Usability Signals to Google? -- Jordan Koene // Searchmetrics
Episode Overview: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Quality According to Google --- Jordan Koene // Searchmetrics
Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ever Wonder How Google Measures Content Relevance? -- Jordan Koene // Searchmetrics
Episode Overview: The relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mastering the Algorithm by Understanding How Google Handles Search Queries --- Jordan Koene // Searchmetrics
Episode Overview: Google’s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Better known as…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Understanding and Navigating Google Guidelines and Policies -- Jordan Koene // Searchmetrics
Episode Overview: Understanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ranking Factors and the Google Algorithm -- Jordan Koene // Searchmetrics
Episode Overview: Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Is Google's Algorithm? -- Jordan Koene // Searchmetrics
Google's search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Evaluating and Optimizing Holiday Content -- Tyson Stockton // Seachmetrics
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Holiday Content Launch Tactics -- Tyson Stockton // Seachmetrics
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Producing Holiday Content That Performs -- Tyson Stockton // Seachmetrics
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building a Realistic Holiday SEO Roadmap -- Tyson Stockton // Seachmetrics
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Conducting Seasonal Research for the Holidays -- Tyson Stockton // Searchmetrics
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Finding the Best of the Agency and In-House SEO Worlds -- Micah Fisher-Kirshner // Turn/River Capital
Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today's Career…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Turning Summer SEO From a Slump to Splash -- Jeffrey Preston // News Corp
The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Spring Bloom -- Optimizing Content for Moms, Dads, Grads
Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
From Econ Teacher to $25MM in SEO ARR -- Wil Reynolds // Seer Interactive
Finding your career path as an SEO isn't always a linear journey. In today's Career Day episode of the Voices of Search podcast, Wil Reynolds, Founder &…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Big Game SEO -- ESPN's Super Bowl Seasonality Strategy -- Carolyn Shelby // ESPN
For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Managing Seasonality Playbook - Jordan Koene of Searchmetrics
Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
June Winners & Losers: Media, Ecommerce, Healthcare Visibility Shakeup After Google's "Fake News" Core Algorithm Update
In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Tyson Stockton explains how the landscape…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Breaking into China, Russia, and the Asian Markets - Michael Bonfils
Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia's remarkable digital evolution…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Globalizing UGC Platforms Like Twitter & Twitch With Tyler Vickers
A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what's Tyler’s advice for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reevaluating Google's Fake News Core Update - The latest!
In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Int’l SEO & “European Search Personality of the Year” Aleyda Solis
Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz
An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
From Janitor to CEO of a $10m/Yr Global Marketing Agency
What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dollar global…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Global SEO & Content: Working With 28 EU Countries - Björn Beth
Björn Beth of Searchmetrics is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. In this podcast, Björn goes…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Core Algorithm Update: Google Fights Fake News
Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Strategies for Expanding SEO Into Latin America With Zeph Snapp
In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly growing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Localization Strategies for Going Global With Zeph Snapp
In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Global SEO Tech Talk on Int’l Market Website Expansion
In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Global SEO: What to Know Before Expanding Into New Markets
Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the performance of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Search Winners & Losers: YouTube, Twitter, Facebook, CNN, NYT
Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest movers…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Career Day: SEO Expert Reaches 300M Monthly
Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which includes…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Become an Expert on Google Search With Kristen Vaughn
How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Williams Sonoma's SEO Shares His High-Flying Career Journey
Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing Amazon Listing for SEO Performance
On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
[Republish] Yes, a SEO Strategy Beyond Google Really Matters
We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we hope you like…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Lessons on Fierce Marketing Entrepreneurship From SEO Kelsey Jones
Kelsey Jones shares her unique path to marketing entrepreneurship and owning her own successful agency. In this Searchmetrics Voices of Search podcast, Kelsey…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Youtube, What Does It Take to Go Viral? Insider SEO Tips for Top-Ranking Video
When it comes to developing YouTube videos, there are many optimization techniques that can make a big difference on how your videos rank. In this…