Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastHow Online Presence and SEO Can Make or Break Your Local Business
Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behavior, and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Titan of Search Duane Forrester Shares His Insights on Brand & Local Optimization
Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it takes to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Google Search Winners and Losers After the March Core Update
Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Hey Google, Yelp, Doordash, and Amazon Are Vertical Search Players in Town
Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and looks to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide
Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Non-Google Search: Key SEO Strategies for Building Your Site Traffic
Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Yes, a SEO Strategy Beyond Google Really Matters
When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s Rise to the Top of Search and How They Ate Their Competitors’ Lunch
Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost their…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert
Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Inside Story With Google’s External Ranking Factors
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
It’s an Experiment When It Comes to Google Health Care Rankings
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How the Travel Industry Is Playing the Google Rankings Game
With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Fintech Revolution: How Google Rankings Are Transforming Banking and Finance
Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Built for Speed: Google Rankings for Media and Publishing Sites
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s Unique Ranking Factors for the Ecommerce Industry
In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking Factors series…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Importance of Discussing SEO During Earnings Calls
Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Is Google Evaluating Web Content for Rankings?
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta
In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1
What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Winners and Losers of Google’s “March 2019 Core Update”
March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes in their…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Is the Future of SEO and Mobile Optimization?
Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging trends…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Fast Mobile: SEO Optimization Tech Talk
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s AMP Project: Insider SEO Optimization Tips
Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance
Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in response to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Is the Radical Future of Our Mobile Device Experience?
Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon versus Google…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mobile UX: Content Optimization Tips and Tricks
Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
A SEO Innovator’s Wild Ride to Success
Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. A…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Top Strategies for Mobile Conversions
With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Career Day: From International SEO to Growth Advisor
Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft from the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact
Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
February 2019 SEO Winners and Losers
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 Content Industry Trends
We're thrilled to be hosting Robert Rose, the Content Marketing Institute's Chief Strategist and one of the Content Marketing Industry's leading thinkers. In…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Tips for Relationship Building With Your Content Teams
We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using Data to Optimize Content for Each Stage of the Funnel
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using Content to Retain Post-Purchase Customers
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Driving Conversions with Bottom of Funnel Content
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Educating Your Audience Though Mid-Funnel Content
Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Services Team…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing Top of Funnel & Awareness Content
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Career Day With the Search Marketer of the Year
Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder and CEO of Ignite Visibility and the 2017 Search Marketer of the year…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Understanding the Content Creation Process
February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process and his…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
January 2019 SEO Winners and Losers
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: Is Desktop More Important Than Mobile?
In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Join Eric…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search
In this episode, we continue our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Adam Edwards…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search
In this episode, we begin our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Harrison DeSantis…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: Integrating Google Into Non-Android Devices
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: Changes to US Privacy Regulations
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: Site Performance's Correlation to Keyword Rankings
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings. Jordan…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: Long Form Content Refactoring
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what's likely to happen with long form content refactoring. Jordan Koene is the CEO of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2019 SEO Predictions: Algorithm - Integrated Search & External Signals
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Planning for SEOs: Content Planning & Execution
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff's content planning process developed during more…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Planning for SEOs: Career Management & Team Development
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John's SEO planning process and how he integrates…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Planning for SEO's: Setting Goals & Achieving Alignment
Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a cohesive and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Update Week No. 5: How to Stay Prepared for Google Updates
Google Update Week No. 5: How to stay prepared for Google Updates In the fifth and final episode focused on the latest round of Google Search Algorithm…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Update Week No. 4: The Impact on Mobile and Voice Search
Google Update Week No. 4: The impact on Mobile and Voice Search In the fourth of five episodes, focused on the latest round of Google Search Algorithm updates…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema
Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search Algorithm…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Update Week - No.2 - Site Speed More Important Than Content?
Google Update Week No. 2: Is Site Speed More Important Than Content? In the second of five episodes, focused on the latest round of Google Search Algorithm…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Update Week - No.1 - Debating the Latest Google Updates
Google Update No. 1: Where & When to Start Holiday Planning In the first of five episodes, focused on the latest round of Google Search Algorithm updates…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Black Friday SEO Winners and Losers
Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year. Show…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Black Friday SEO Analysis & Predictions
Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With: Jordan Koene: Website // LinkedIn…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Keyword Strategy: Prioritizing Keyword Depth vs. Breadth
Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO…