Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Inside Story With Google’s External Ranking Factors
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes: Google’s move to more complexity when evaluating links versus the old-school bulk approach How do marketers get their site links recognized, not only by Google, but with other credible sources as well? How does Google determine brand authority and the value of a link? Will paid ads make my Google rankings go higher? Show Notes
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