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Google Core Algorithm Update - A Seismic Shift Toward User Expectations

Episode overview: Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles. Ben Shapiro spoke with Jordan Koene on a special edition episode of Voices of Search to discuss immediate update takeaways, what companies are already benefitting or falling behind after the update and how their own practices and organizational…

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