Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Managing Seasonality Playbook - Jordan Koene of Searchmetrics
Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and develop a SEO playbook to navigate the highs and lows and ensure a profitable year? Jordan Koene shares his search strategies so you can maximize each season for SEO success: Tips for establishing a seasonality calendar that identifies all key times. How is CPC impacted by the Q4 “trickle over” effect? How to use the key indicators like business KPIs, sales trends, traffic…
The skinny
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