Shows / HeyOrca Podcast
HeyOrca Podcast
Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!
Episodes
HeyOrca PodcastHigher ed social media: how to create relevant and engaging content
Does higher ed social media have to be boring? Not according to Elise Holbrook, Senior Manager of University Social Media at Ohio University! In this episode…
HeyOrca PodcastSeptember social updates social media managers *need* to know
If keeping up with every Instagram update, TikTok experiment, LinkedIn feature, and mysterious algorithm change is not exactly at the top of your to-do list…
HeyOrca PodcastContent approval without the chaos: How to customize approval workflows using HeyOrca
Need to get approval from a growing list of stakeholders across multiple departments? Sometimes, it feels like everyone needs to sign off on content. There’s…
HeyOrca PodcastSEO and AEO for social media managers: Part 2!
Back by popular demand! After our first SEO and AEO for social media managers session, we heard from so many social media managers who wanted us to go even…
HeyOrca PodcastAugust social updates social media managers *need* to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastOffice Hours – Get a tour of HeyOrca with Joe and friends
Come hang out with Joe, our co-founder & CEO, and the HeyOrca Pod! Joe will give you a quick peek around the platform, and then the floor is yours. Music…
HeyOrca PodcastVIA Rail: How a government-owned organization approaches social, and the tools they use to do it
Manage social for a government organization or a "boring" industry? Lise Arsenault leads social media and content creation at VIA Rail Canada, Canada's…
HeyOrca PodcastThe Orcademy: What engaging social media content actually looks like
Session 4 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small…
HeyOrca PodcastThe Orcademy: What engaging social media content actually looks like
Session 3 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small…
HeyOrca PodcastHeyOrca The Orcademy: How to create great social media content for “boring” industries
Session 2 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small…
HeyOrca PodcastThe Orcademy: Build a social media strategy that makes your community (and your boss) happy
Session 1 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small…
HeyOrca PodcastJuly social updates social media managers *need* to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastTrending audio in HeyOrca! How to use trending audio for Instagram and TikTok
Your fave social media management platform (hiiii, we're HeyOrca) will soon support trending audio for Instagram Reels and TikTok videos. So let's dive into…
HeyOrca PodcastHow to build a social media portfolio (with real-world examples!)
Whether you're applying for your first social media role or looking to take the next step in your career, a strong portfolio can help you stand out – but…
HeyOrca PodcastSEO & AEO for social media managers
As AI-powered search experiences continue to evolve, social media managers are hearing new terms like AEO (Answer Engine Optimization) and wondering what they…
HeyOrca PodcastJune social updates social media managers *need* to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastHow marketing agencies build content machines – and how you can too
Most brands are still building content the hard way - blank screen, best guess, repeat. But a growing number of businesses are running something different: an…
HeyOrca PodcastPublic sector social media: how to balance creativity and constraint
Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly…
HeyOrca PodcastSocial updates from May social media managers need to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastEmail marketing for social media managers
57% of the HeyOrca community manages social AND email! So let's chat about email marketing! Dylan Bridger, email marketing specialist, will teach us how to WOW…
HeyOrca PodcastHow to build confidence as a social media manager
Social media managers are expected to know the trends, be creative, drive engagement, and always have the next post ready. But behind the scenes, what happens…
HeyOrca Podcast3 ways leadership sees social media (and how to get buy-in)
Social media managers often know what could work, but struggle to get leadership buy-in. Why? Because many leaders view social media through very different…
HeyOrca PodcastSocial updates from April social media managers need to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastPowering campaigns for social good: an agency's approach to non-profits, community, and tools
Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly…
HeyOrca PodcastFrom posts to positioning: Rethinking creator marketing for long-term growth
One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush)…
HeyOrca PodcastHow to make B2B social actually engaging
Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results. During…
HeyOrca PodcastBeyond the feed: Nurturing community on and off social
Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned…
HeyOrca PodcastSocial updates from March social media managers need to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastBehind the scenes: Why Talk Shop chose HeyOrca
Want to make sure you're getting the most out of your social tool? Thinking about trying HeyOrca, but not sure if it's right for your team? Let's go behind the…
HeyOrca PodcastHow to build a community-led strategy
Community-Led Marketing isn’t about launching a big “community initiative.” It’s about making small, intentional changes to how you plan content and campaigns…
HeyOrca PodcastHow to build sustainable content systems as a social media manager (without burnout or working 24/7)
Social media managers are expected to do it all -- plan, create, schedule, engage, analyze, and repeat -- often across multiple clients and platforms. It’s no…
HeyOrca PodcastFebruary social updates social media managers *need* to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastHow to build a content strategy that people actually care about
Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever. Join Iliyana and Natalie from…
HeyOrca PodcastA practical guide to social media at live events: what to do before, during, and after
Live event social media works best when it captures the energy in the room, highlights the community, and brings the experience to life online. Join Shaniece…
HeyOrca PodcastJanuary social updates social media managers need to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastHow Kwik Trip made convenience cool: Building a brand people love on social
Cult following? Check. Spongebob memes? Check. Gas station humor? Double check. Who says convenience stores can’t be cool? Kwik Trip proves that even gas…
HeyOrca PodcastBeyond the content calendar: what real social strategy looks like
Posting every day might feel productive . . . but it’s not the same as having a strategy. Many social teams feel constant pressure to “keep the feed alive,”…
HeyOrca PodcastDecember social updates every social media manager needs to know
We’ve put together all of the social media updates from December so you don’t have to go looking for them! Join us on this episode as we break down the most…
HeyOrca PodcastThe 2025 social media recap & future forecast: A HeyOrca year-end awards show
We can’t believe we’re saying this but, it’s the last HeyOrca episode of 2025! Join us as we highlight the biggest social media and HeyOrca updates from 2025…
HeyOrca PodcastNovember social updates every social media manager needs to know
Have you tried any of TikTok's AI creation tools yet? To chat about them and all the other social media updates from the past month, check out this podcast…
HeyOrca PodcastHow to build an effective nonprofit social media strategy
If you manage social for a nonprofit, you'll want to tune in to this podcast episode! Sarah LaFemina, Digital Marketing Account Executive at Achieve, is going…
HeyOrca PodcastPowering campaigns for social good: How Civilian Agency uses HeyOrca to build community
Calling all social media agencies, non-profits, and small businesses with BIG stories to tell! In this episode, Holly Vaughn, Social Media Manager at Civilian…
HeyOrca PodcastHow Oyster Creative Co. Streamlines Collaboration with 10+ Social Media Clients
Manage multiple social media clients? Oyster Creative Co. manages 10+ clients – and makes it look EASY! Join us on November 13 to discover their best tips and…
HeyOrca PodcastConquering cringe mountain: How to build a personal brand you’re proud of
Have you ever felt like you really want to work on your personal brand, but you’re afraid of looking cringey? Don’t worry, we’re here to help you conquer…
HeyOrca PodcastOctober social updates every social media manager needs to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates…
HeyOrca PodcastA social media manager’s guide to trends: what works, what doesn’t, and how to get leadership on board
Trends move fast – and while they can help your brand feel relevant and human, not every one is worth jumping on. In this episode, HeyOrca's own social media…
HeyOrca PodcastWhat social media managers need to know about customer psychology
Every marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your…
HeyOrca PodcastSeptember social updates every social media manager needs to know
We’ve put together all of the social media updates from September so you don’t have to go looking for them! Join us as we break down the most important…
HeyOrca PodcastCreating a sustainable social media strategy for higher education
In this episode, we are joined by Jenny Li Fowler, the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning…
HeyOrca PodcastHow to prove the importance of social to stakeholders
Proving the value of social media doesn’t have to feel like a never-ending battle. In this episode, our hosts will show you how to turn your social data into a…
HeyOrca PodcastAugust social updates every social media manager needs to know
Have you reposted anything on Instagram yet? Tune in on this episode to learn about it and chat about all the other social media updates you may have missed…
HeyOrca PodcastHow to be a cyber secure social media manager
Cyber threats might sound like something out of a spy movie, but for social media managers, they’re all too real. In this episode, we're joined by Claire…
HeyOrca PodcastBoost your brand with local UGC creators
Join HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships! Building brand trust and…
HeyOrca PodcastShow and tell: How the HeyOrca marketing team uses AI
For the first time ever, the entire HeyOrca marketing team is together! In this episode, they will be chatting about how we use AI in our day-to-day to make…
HeyOrca PodcastJuly social updates every social media manager needs to know
Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In thisepisode, we will be going over why…
HeyOrca PodcastMastering Instagram: Strategy & fundamentals for social media managers
Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why…
HeyOrca PodcastMastering Instagram: Strategy & fundamentals for social media managers
In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful…
HeyOrca PodcastDoing more with less: Flexible social & community strategy for lean teams
In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team…
HeyOrca PodcastContent Pillars: How to create consistent, relatable content on TikTok for social media managers
We love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok…
HeyOrca PodcastHow I turned a cat tour into a community phenomenon (and what social media managers can learn)
You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to…